| Impact of celebrity endorsements and brand mascots on consumer buying behavior G Malik, A Guptha Journal of Global Marketing 27 (2), 128-143, 2014 | 144 | 2014 |
| The attitude and purchasing of female consumers towards green marketing related to cosmetic industry A Singhal, G Malik Journal of Science and Technology Policy Management 12 (3), 514-531, 2018 | 89 | 2018 |
| Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory RR Kumar, D Israel, G Malik Pacific Asia Journal of the Association for Information Systems 10 (2), 5, 2018 | 86 | 2018 |
| Understanding the psychology behind panic buying: a grounded theory approach A Kaur, G Malik Global Business Review, 0972150920973504, 2020 | 75 | 2020 |
| An empirical study on behavioral intent of consumers in online shopping G Malik, A Guptha Business Perspectives and Research 2 (1), 13-28, 2013 | 62 | 2013 |
| Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy G Malik, AS Rao Information Technology & Tourism 21 (4), 461-482, 2019 | 60 | 2019 |
| Empirical Study of Internet Banking in India. A Prakash, G Malik Curie journal 1 (3), 2008 | 56 | 2008 |
| Evaluation of private sector banks in India: A SWOT analysis D Singh, G Kohli Journal of Management Research 6 (2), 84-101, 2006 | 48 | 2006 |
| Examining factors influencing Indian customers’ intentions and adoption of internet banking: Extending TAM with electronic service quality A Kaur, G Malik Innovative Marketing 15 (2), 42, 2019 | 43 | 2019 |
| Mapping architectural and transcriptional alterations in non-lesional and lesional epidermis in vitiligo A Singh, V Gotherwal, P Junni, V Vijayan, M Tiwari, P Ganju, A Kumar, ... Scientific Reports 7 (1), 9860, 2017 | 41 | 2017 |
| Impact of digitalization on Indian rural banking customer: with reference to payment systems R Singh, G Malik Emerging Economy Studies 5 (1), 31-41, 2019 | 40 | 2019 |
| Factors affecting consumer adoption of mobile apps in NCR: a qualitative study N Arora, G Malik, D Chawla Global Business Review 21 (1), 176-196, 2020 | 29 | 2020 |
| FinTech effect: measuring impact of FinTech adoption on banks' profitability R Singh, G Malik, V Jain International Journal of Management Practice 14 (4), 411-427, 2021 | 28 | 2021 |
| Impact of sales promotion technique used by online dealers on consumers G Malik, H Sachdeva International Journal of Applied Sciences and Management 1 (1), 63-78, 2015 | 23 | 2015 |
| Myg1 exonuclease couples the nuclear and mitochondrial translational programs through RNA processing R Grover, SA Burse, S Shankrit, A Aggarwal, K Kirty, K Narta, R Srivastav, ... Nucleic acids research 47 (11), 5852-5866, 2019 | 20 | 2019 |
| Impact of customer relationship management on customer loyalty and customer retention with reference to automobile sector G Malik university Journal of research 1 (1), 70-89, 2015 | 20 | 2015 |
| Performance evaluation of WiFi and WiMax using Opnet G Malik, A Singh International Journal of Advanced Research in Computer Science and Software …, 2013 | 20 | 2013 |
| Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding … D Pradhan, TR Moharana, G Malik Journal of Destination Marketing & Management 27, 100754, 2023 | 18 | 2023 |
| Do green attributes of destination matter? The effect on green trust and destination brand equity G Malik, KK Gangwani, A Kaur Event Management 26 (4), 775-792, 2022 | 18 | 2022 |
| Analyzing the impact of elevated service quality in online banking services on customer satisfaction. G Malik, MK Oberoi Aweshkar Research Journal 22 (1), 2017 | 16 | 2017 |
