philip kitchen 个人学术档案

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引用	16588	6967
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Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook University在 jcu.edu.au 的电子邮件经过验证
Pantea ForoudiAssociate Professor in Marketing在 brunel.ac.uk 的电子邮件经过验证
Marwa Tourky, Associate Professor of...Cranfield School of Management, UK在 cranfield.ac.uk 的电子邮件经过验证
J Graham Spickett-JonesLecturer在 coventry.ac.uk 的电子邮件经过验证
TC MelewarProfessor of Marketing and Strategy, Middlesex University在 mdx.ac.uk 的电子邮件经过验证
Rod McCollRennes School of Business在 rennes-sb.com 的电子邮件经过验证
Ioanna PapasolomouProfessor of Marketing在 unic.ac.cy 的电子邮件经过验证
Dr Mohammad ForoudiPhD on architecture and marketing在 Foroudi.com 的电子邮件经过验证
Yann TruongESSCA School of Management在 essca.fr 的电子邮件经过验证
Lucia Porcu (ORCID: 0000-0002-0517...Full Professor Universidad de Granada在 ugr.es 的电子邮件经过验证
Alfonso SIANOUniversità degli Studi di Salerno在 unisa.it 的电子邮件经过验证
Salvador Del Barrio-García (ORCID: 0...University of Granada在 ugr.es 的电子邮件经过验证
Syed Zamberi AhmadProfessor of International Business & Strategy, Canadian University Dubai在 cud.ac.ae 的电子邮件经过验证
Lawrence C RoseProfessor and Dean, California State University San Bernardino在 csusb.edu 的电子邮件经过验证
Suraksha GuptaUniversity of Arts, London在 fashion.arts.ac.uk 的电子邮件经过验证
Sandy BulmerMassey University在 massey.ac.nz 的电子邮件经过验证
tony proctorEmeritus Professor, University of Chester在 chester.ac.uk 的电子邮件经过验证
Ahmed ShaalanAssociate Professor in Marketing, Birmingham University在 bham.ac.uk 的电子邮件经过验证
Allan J. KimmelProfessor of Marketing, ESCP Europe (retired)在 escpeurope.eu 的电子邮件经过验证
Li, TGreenhouse horticulture, Plant science, Wageningen UR在 wur.nl 的电子邮件经过验证

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philip kitchen

Professor of Marketing, ICN-Artem, Nancy, France

在 icn-artem.com 的电子邮件经过验证

Marketing Commmunications Branding Globalisation Marketing Theory


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004	598	2004
New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of Brand Management 16 (5), 375-382, 2009	583	2009
Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010	556	2010
Internal communication during change management PJ Kitchen, F Daly Corporate Communications: an international journal 7 (1), 46-53, 2002	553	2002
Public relations: Principles and practice PJ Kitchen Cengage Learning EMEA, 1997	513	1997
Communicating globally: An integrated marketing approach DE Schultz, PJ Kitchen (No Title), 2000	468	2000
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008	457	2008
A multi-country comparison of the drive for IMC PJ Kitchen, DE Schultz Journal of advertising Research 39 (1), 21-21, 1999	439	1999
Integrated marketing communications in US advertising agencies: an exploratory study DE Schultz, PJ Kitchen Journal of Advertising research 37 (5), 7-18, 1997	434	1997
Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intent G Foroudi, Jin, \Kitchen journal of business research, 2018	379	2018
The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11/12), 2033-2050, 2014	378	2014
IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000	338	2000
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014	290	2014
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	287	2017
A response to ‘Theoretical concept or management fashion’ DE Schultz, PJ Kitchen Journal of Advertising Research 40 (5), 17-21, 2000	269	2000
Raising the corporate umbrella: corporate communications in the twenty-first century PJ Kitchen, DE Schultz Springer, 2001	267	2001
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S del Barrio-García, PJ Kitchen Communication & Society 25 (1), 313-348, 2012	262	2012
Corporate reputation: An eight-country analysis PJ Kitchen, A Laurence Corporate Reputation Review 6, 103-117, 2003	243	2003
Integrated marketing communications: Practice leads theory PJ Kitchen, I Kim, DE Schultz Journal of advertising research 48 (4), 531-546, 2008	235	2008
IMC: New horizon/false dawn for a marketplace in turmoil? PJ Kitchen, DE Schultz The Evolution of Integrated Marketing Communications, 123-130, 2013	233*	2013

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