| Factors motivating end-users’ behavioural intention to recommend m-health innovation: multi-group analysis AO Oloveze, PA Ugwu, RVO Okonkwo, VC Okeke, K Chukwuoyims, ... Health Economics and Management Review 3 (3), 17-31, 2022 | 13 | 2022 |
| User behaviour on continuance intention to use M-commerce in African context: mediating effect of perceived value AO Oloveze, RVO Okonkwo, CP Nwachukwu, C Ogbonna, ... LBS Journal of Management & Research 20 (1/2), 21-33, 2022 | 5 | 2022 |
| Cardless cash adoption and consumer psychology in a cashless market: Structural equation model (SEM) approach AO Oloveze, RVO Okonkwo, OU Oteh, CP Nwachukwu, K Chukwuoyims Journal of Psychology and Allied Disciplines 1 (1), 2022 | 5 | 2022 |
| Application of Public Relations Tools in Crisis Management of Major International Oil Companies In Nigeria. GE Ugwuonah, RV Okonkwo RSU Journal of Strategic and Internet Business 3 (1), 15-31, 2018 | 5 | 2018 |
| Conflicts management for public private partnership and economic development in Nigeria through social marketing tools BE Odigbo, RV Okonkwo, J Eleje International Journal of Economics, Commerce and Management 2 (11), 1-15, 2014 | 4 | 2014 |
| Consumer motivation and multilevel marketing on health products AO Oloveze, OU Oteh, RVO Okonkwo, K Chukwuoyims, CC Ollawa, ... Sumy State University, 2021 | 3 | 2021 |
| Assessment of advertising as a social marketing tool for managing HIV/AIDS spread amongst the rural populace in Nigeria B Odigbo, RV Okonkwo, LI Ekemezie Assessment 7 (5), 2017 | 3 | 2017 |
| Franchise Relationship in Nigeria: Implicit Challenges to Role Performance as Franchisor AE Oko, RV Okonkwo British Journal of Economics, Management & Trade 10 (4), 1-18, 2015 | 3 | 2015 |
| Appraisal of Dialogue as a Strategic Conflict Management Tool for Promoting Peace in Nigeria RV Okonkwo, J Eleje, BE Odigbo JL Pol'y & Globalization 41, 92, 2015 | 2 | 2015 |
| Economic costs of divisive social conflicts in nigeria and the public relations antidote for managing the problem L Odoh, BE Odigbo, RV Okonkwo International Journal of Economics, Commerce and Management 2 (12), 1-20, 2014 | 2 | 2014 |
| Assessment of Public Relations Strategies Employed by Major International Oil Companies for Crisis Management in Nigeria BE Odigbo, M Samaila, RV Okonkwo Assessment 7 (7), 2017 | 1 | 2017 |
| STRATEGIES FOR SUSTAINABLE CONSUMPTION BEHAVIOUR. THE CASE FOR FOOD AND BEVERAGE INDUSTRY PRODUCTS: NIGERIAN STUDENTS’PERSPECTIVE AO Oloveze, RVO Okonkwo, OV Onya FUOYE JOURNAL OF ACCOUNTING AND MANAGEMENT 6 (1), 2023 | | 2023 |
| SOCIAL MEDIA ADVERTISING AND BEHAVIOUR CHANGE OF ALCOHOL CONSUMERS IN CALABAR, NIGERIA BE Odigbo, RV Okonkwo, BU Onugu Journal of Digital Marketing and Communication 1 (1), 16-32, 2022 | | 2022 |
| PUBLIC RELATIONS RESEARCH AND CONDUCT OF GENERALLYACCEPTABLE PEACEFUL CENSUS EXERCISES IN NIGERIA RV Okonkwo, J Nnabuko Journal of Global Peace and Marketing Communications 1 (1), 38-51, 2022 | | 2022 |
| ALTERNATIVE DISPUTE RESOLUTION (ADR) MECHANISMS AND PUBLIC RELATIONS SOCIAL CONFLICTS MANAGEMENT IN NIGERIA RV Okonkwo, BE Odigbo, R Odigbo Journal of Global Peace and Marketing Communications 1 (1), 52-62, 2022 | | 2022 |
| EVALUATION OF INTERNET MEDIA AS STRATEGIES FOR CHECKMATING CORRUPTION IN NIGERIA BE Odigbo, RV Okonkwo, V Akpam Journal of Digital Marketing and Communication 1 (1), 64-72, 2022 | | 2022 |
| EFFECT OF PUBLIC RELATIONS STRATEGIES ON THE MARKETING PERFORMANCE OF PHARMACEUTICAL FIRMS IN PANDEMIC ERA RVO Okonkwo, I Chuka, AN Okolo, OU Ngwoke JOURNAL OF ACCOUNTING 10, 2, 2021 | | 2021 |
| Economic Analysis of Small Scale Piggery Enterprises and Income of Peasants in South-South and South-East Parts of Nigeria RV Okonkwo, S Ugwu-Ogbu, BE Odigbo Economic Analysis 7 (14), 2017 | | 2017 |
| Odigbo, Ben E., Ph. D Department of Marketing, University of Calabar, Nigeria Samaila, Mande, Ph. D National Open University of Nigeria (NOUN) Effiong, Etim Okon M Samaila, RV Okonkwo | | |
