Powered by healthism? Marketing discourses of food and health K Silchenko, S Askegaard European Journal of Marketing 55 (1), 133-161, 2021 | 23 | 2021 |
Three Decades of Research in Health and Food Marketing: A Systematic Review K Silchenko, S Askegaard, E Cedrola Journal of Consumer Affairs 54 (2), 541-580, 2020 | 22 | 2020 |
Facemask: from pandemic to marketplace iconicity K Silchenko, LM Visconti Consumption Markets & Culture 25 (3), 287-310, 2022 | 17 | 2022 |
Mapping moralities of food and health in marketing research literature K Silchenko, S Askegaard Journal of Marketing Management 36 (9-10), 794-829, 2020 | 14 | 2020 |
The Prada trend: Brand building at the intersection of design, art, technology, and retail experience S Masè, K Silchenko Fashion Branding and Communication, 125-153, 2017 | 14 | 2017 |
The second life of food: When social marketing bridges solidarity and waste prevention: The case of the Italian food bank K Silchenko, F Simonetti, G Gistri Social marketing in action: Cases from around the world, 111-126, 2019 | 9 | 2019 |
Ermenegildo Zegna: When family values guide global expansion in the luxury industry E Cedrola, K Silchenko Fashion Brand Internationalization: Opportunities and Challenges, 31-64, 2016 | 7 | 2016 |
Sorting Through Waste Management Literature: A Text Mining Approach to a Literature Review. K Silchenko, R Del Gobbo, NG Castellano, B Franceschetti, V Tosi, ... Gomezelj Omerzel D., Laporšek S. MIC, 2015 | 5 | 2015 |
The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing K Silchenko MERCATI & COMPETITIVITÀ 2018 (4), 27-45, 2018 | 2 | 2018 |
Economia circolare e reputazione (sociale). Evidenze da un caso studio nel settore del recupero dei rifiuti F Simonetti, K Silchenko, F Fraticelli Verso l'economia circolare, 99-140, 2018 | 1 | 2018 |
POWERED BY HEALTH: HEALTHISM IN FOOD MARKETING AND CONSUMER RESEARCH. A SYSTEMATIC REVIEW AND A CRITICAL DISCOURSE ANALYSIS. K Silchenko | 1 | 2017 |
The dual role of technology in the market of digital wellbeing. K Silchenko Proceedings of the 49th Macromarketing Conference. Repo, Petteri, Pia Polsa …, 2024 | | 2024 |
Addressing hyper-digital complexity in marketing classroom: Incorporating macro- and critical thinking into digital marketing teaching K Silchenko Proceedings of the 49th Macromarketing Conference. Repo, Petteri, Pia Polsa …, 2024 | | 2024 |
Synthesizing Literature With a (Research) Purpose: Systematic Literature Review as a Method in Food and Health Marketing and Consumer Research K Silchenko Sage Research Methods: Business, 2023 | | 2023 |
Salutismo e marketing alimentare K Silchenko Aracne, 2021 | | 2021 |
Dr. Jekyll & Mr. Hyde Consumer: New Forms of Consumer Subjects and Self-Governance K Silchenko, L Pellandini-Simányi RESEARCH IN CONSUMER CULTURE THEORY, VOL. 3 3, 23, 2020 | | 2020 |
Arena Water Instinct: Process Innovation Built-in the Company DNA E Cedrola, K Silchenko, S Masè Process Innovation in the Global Fashion Industry, 73-98, 2019 | | 2019 |
What do we study when we study health in food marketing context? K SILCHENKO, E CEDROLA Marketing di successo. Imprese, enti, persone 1, 1-6, 2017 | | 2017 |
I nuovi confini del made in Italy: sostenibilità, artificazione, gestione del brand e relazioni distributive multicanale E Cedrola, AG Grasso, A Quaranta, K Silchenko, DM Fabiola | | 2016 |
Analisi della letteratura sul waste management: alla ricerca dei temi rilevanti. Presupposti metodologici BM Franceschetti, K Silchenko, R Del Gobbo Lo sviluppo sostenibile del territorio. Problematiche e opportunità, 91-111, 2015 | | 2015 |