| Gastronomy: An Opportunity for Malaysian Culinary Educators. MSM Zahari, MH Jalis, MI Zulfifly, SM Radzi, Z Othman International Education Studies 2 (2), 66-71, 2009 | 142 | 2009 |
| Malaysian gastronomic tourism products: Assessing the level of their acceptance among the western tourists MH Jalis, MS Zahari, MI Zulkifly, Z Othman South Asian Journal of Tourism and Heritage 2 (1), 31-44, 2009 | 97 | 2009 |
| An empirical assessment of hotel managers turnover intentions: the impact of organizational justice SZ Ramley Alan, S Md Radzi, MA Hemdi Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 1 (1), 1-22, 2009 | 95 | 2009 |
| Customer behavioral intention: Influence of service delivery failures and service recovery in Malay restaurants Z Othman, MSM Zahari, SM Radzi Procedia-Social and Behavioral Sciences 105, 115-121, 2013 | 83 | 2013 |
| Travelling pattern and preferences of the Arab tourists in Malaysian hotels Z Ibrahim, MS Zahari, M Sulaiman, Z Othman, K Jusoff International Journal of Business and Management 4 (7), 3-9, 2009 | 72 | 2009 |
| Western tourists perception of Malaysian gastronomic products MH Jalis, MSM Zahari, M Izzat, Z Othman Asian Social Science 5 (1), 25-36, 2009 | 65 | 2009 |
| Influence of acculturation on foodways among ethnic groups and common acceptable food N Ishak, MSM Zahari, Z Othman Procedia-Social and Behavioral Sciences 105, 438-444, 2013 | 45 | 2013 |
| Declining interest of hospitality students toward careers in hotel industry: Who’s to be blamed MIZ MS Zahari, MH Hanafiah, Z Othman, MR Jamaluddin Interdisciplinary Journal of Contemporary Research in Business 2 (7), 269-287, 2010 | 32 | 2010 |
| Modernization and ethnic festival food R Muhammad, MSM Zahari, Z Othman, MR Jamaluddin, MO Rashdi International Conference of Business and Economic, Kuching, Sarawak, 1-14, 2009 | 28 | 2009 |
| Brand equity and customer behavioural intention: A case of food truck business R Mokhtar, Z Othman, A Arsat, MFS Bakhtiar Journal of Tourism, Hospitality & Culinary Arts 9 (2), 561-570, 2017 | 24 | 2017 |
| Customer reaction to service delays in Malaysian ethnic restaurants RA Fraser, MS Zahari, Z Othman South Asian Journal of Tourism and Heritage 1 (1), 20-31, 2008 | 22 | 2008 |
| The employability of the hearing impaired graduates in Malaysia hospitality industry MSM Zahari, NM Yusoff, MR Jamaluddin, SM Radzi, Z Othman World Applied Sciences Journal 10, 126-135, 2010 | 21 | 2010 |
| Malaysian tourists’ motivation towards outbound tourism MHM Hanafiah, Z Othman, MI Zulkifly, H Ismail, MR Jamaluddin Journal of Tourism, Hospitality & Culinary Arts 2 (1), 47-55, 2010 | 18 | 2010 |
| Gastronomic products as tourist motivational factors: An opportunity to Malaysia MH Jalis, MSM Zahari, MI Zulkifly, Z Othman proceeding of the 2007 Tourism Educators of Malaysia Conference, 57-70, 2007 | 17 | 2007 |
| Brand equity and revisit intention towards food truck business R Mokhtar, Z Othman, HF Ariffin International Journal of Engineering & Technology 7 (2.29), 241-245, 2018 | 14 | 2018 |
| Do Thai foods outshine Malaysian food locally and internationally? Z Othman, M Salehuddin, R Hashim, S Ibrahim Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 1 (1), 23-34, 2009 | 14 | 2009 |
| The Effect of Brand Awareness, Brand Image and Perceived Quality on Customer Behaviour Intention HFA Rahayu Mokhtar, Zulhan Othman International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 10 | 2018 |
| Dimensions of brand equity in the food truck business R Mokhtar, Z Othman, A Arsat, HF Ariffin International Journal of Academic Research in Business & Social Sciences 8 …, 2018 | 10 | 2018 |
| A concept of consumer acceptance on the usage of self-ordering kiosks at McDonald’s SA Yaacob, A Aziz, M Bakhtiar, Z Othman, N Ahmad International Journal of Academic Research in Business and Social Sciences …, 2021 | 9 | 2021 |
| Bladder filling variation during conformal radiotherapy for rectal cancer S Sithamparam, R Ahmad, A Sabarudin, Z Othman, M Ismail Journal of Physics: Conference Series 851 (1), 012026, 2017 | 9 | 2017 |
