| Authenticity under threat: When social media influencers need to go beyond self-presentation A Audrezet, G De Kerviler, JG Moulard Journal of business research 117, 557-569, 2020 | 1026 | 2020 |
| What makes a human brand authentic? Identifying the antecedents of celebrity authenticity JG Moulard, CP Garrity, DH Rice Psychology & Marketing 32 (2), 173-186, 2015 | 399 | 2015 |
| Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products JG Moulard, RD Raggio, JAG Folse Psychology & marketing 33 (6), 421-436, 2016 | 334 | 2016 |
| Establishing human brands: determinants of placement success for first faculty positions in marketing AG Close, JG Moulard, KB Monroe Journal of the Academy of Marketing science 39, 922-941, 2011 | 180 | 2011 |
| Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders JG Moulard, DH Rice, CP Garrity, SM Mangus Psychology & Marketing 31 (8), 576-590, 2014 | 161 | 2014 |
| Consumer cynicism: Developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours AE Helm, JG Moulard, M Richins International Journal of Consumer Studies 39 (5), 515-524, 2015 | 133 | 2015 |
| Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity JG Moulard, RD Raggio, JAG Folse Journal of the Academy of Marketing Science 49, 96-118, 2021 | 110 | 2021 |
| How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions: The role of country of origin and technical terroir J Moulard, BJ Babin, M Griffin International Journal of Wine Business Research 27 (1), 61-78, 2015 | 84 | 2015 |
| Surveying the cites: a ranking of marketing journals using citation analysis JA Guidry, BN Guidry Hollier, L Johnson, JR Tanner, C Veltsos Marketing Education Review 14 (1), 45-59, 2004 | 84 | 2004 |
| Psychological ownership: a social marketing advertising message appeal? JAG Folse, JG Moulard, RD Raggio International Journal of Advertising 31 (2), 291-315, 2012 | 60 | 2012 |
| Pride and prejudice in the evaluation of wine? JA Guidry, BJ Babin, WG Graziano, WJ Schneider International Journal of Wine Business Research 21 (4), 298-311, 2009 | 45 | 2009 |
| LibQUAL+™ spring 2001 comments: A qualitative analysis using Atlas. ti J Anna Guidry Performance Measurement and Metrics 3 (2), 100-107, 2002 | 43 | 2002 |
| When were the good old days? Revisiting perceptions of marketing students’ prior preparation S Remington, JA Guidry, MC Budden, JR Tanner Journal of Marketing Education 22 (3), 188-198, 2000 | 36 | 2000 |
| Cause-related marketing: Factors promoting campaign evaluations JAG Folse, SL Grau, JG Moulard, K Pounders Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014 | 34 | 2014 |
| Unraveling consumer suspense: The role of hope, fear, and probability fluctuations JG Moulard, MW Kroff, JAG Folse Journal of Business Research 65 (3), 340-346, 2012 | 29 | 2012 |
| The authentic virtual influencer: Authenticity manifestations in the metaverse B Koles, A Audrezet, JG Moulard, N Ameen, B McKenna Journal of Business Research 170, 114325, 2024 | 27 | 2024 |
| The role of suspense in gaming: Inducing consumers’ game enjoyment JG Moulard, M Kroff, K Pounders, C Ditt Journal of Interactive Advertising 19 (3), 219-235, 2019 | 18 | 2019 |
| Examining customer‐created guilt in a service context KR Pounders, JG Moulard, BJ Babin Psychology & Marketing 35 (11), 830-844, 2018 | 17 | 2018 |
| The experience of… suspense: Understanding the construct, its antecedents, and its consequences in consumption and* acquisition contexts JA Guidry Texas A&M University, 2004 | 16 | 2004 |
| Psychological ownership: a social marketing advertising message appeal? Not for women J Anne Garretson Folse, J Guidry Moulard, RD Raggio International Journal of Advertising 31 (2), 291-315, 2012 | 15 | 2012 |
