| Catch up and keep up: Relative deprivation and conspicuous consumption in an emerging market K Chipp, N Kleyn, T Manzi Journal of international consumer marketing 23 (2), 117-134, 2011 | 66 | 2011 |
| Building a strong corporate ethical identity: Key findings from suppliers N Kleyn, R Abratt, K Chipp, M Goldman California Management Review 54 (3), 61-76, 2012 | 53 | 2012 |
| Where practice meets theory: Defining and reviewing the bottom of the pyramid for South African marketers K Chipp, C Corder, D Kapelianis Management Dynamics: Journal of the Southern African Institute for …, 2012 | 39 | 2012 |
| Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments KF Chipp, D Chakravorty Journal of Product & Brand Management 25 (4), 373-386, 2016 | 33 | 2016 |
| Marketing: fresh perspectives HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ... Cape Town: Pearson Prentice Hall, 2006 | 31 | 2006 |
| The role of collectivism in defining the South African bottom of the pyramid K Chipp, C Corder, D Kapelianis Management Dynamics: Journal of the Southern African Institute for …, 2013 | 20 | 2013 |
| Overcoming African institutional voids: market entry with networks K Chipp, A Wocke, C Strandberg, M Chiba European Business Review 31 (3), 304-316, 2019 | 19 | 2019 |
| E-Commerce: A southern African perspective K Chipp, Z Ismail New Africa Books, 2004 | 16 | 2004 |
| Past and present travel patterns in the Gauteng city-region Z Simpson, T McKay, N Patel, A Sithole, K Chipp, J Mambo Gauteng City Region Observatory: Johannesburg, South Africa, 2012 | 14 | 2012 |
| What they really think: resolving methodological issues in supply chain ethics research K Chipp, M Goldman, N Kleyn Acta Commercii 7 (1), 112-122, 2007 | 13 | 2007 |
| What can industrializing countries do to avoid the need for marketing reform? K Chipp, S Hoenig, D Nel Does Marketing Need Reform?: Fresh Perspectives on the Future, 230-236, 2015 | 10 | 2015 |
| Value-in-acquisition: an institutional view K Chipp, EP Williams, A Lindgreen European Journal of Marketing 53 (11), 2373-2396, 2019 | 9 | 2019 |
| Through the pyramid: implications of interconnectedness in Africa K Chipp, M Carter, M Chiba European Business Review 31 (3), 289-303, 2019 | 9 | 2019 |
| Reverse acculturation: A global rebalancing phenomenon or driven by globalised diaspora KL Chan PQDT-Global, 2013 | 6 | 2013 |
| British Food Journal: gaining global ground K Chipp, R Chohan, C Ferreira, A Ringas British Food Journal 118 (1), 2-8, 2016 | 5 | 2016 |
| E-commerce: A South African Perspective K Chipp, Z Ismail Cape Town: New Africa Books, 2004 | 5 | 2004 |
| Ukukhothana: The Curious Case of Conspicuous Consumption and Destruction in an Emerging Economy K Chipp, D Kapelianis, P Mkhwanazi Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 4 | 2015 |
| Interpersonal online trust in new online social networks JM Berger PQDT-Global, 2011 | 4 | 2011 |
| Exploring the impact of message framing on sustainable consumption choices K Chipp, D Naidoo The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 3 | 2014 |
| Fresh perspectives: marketing D Petzer, Z Ismail, M Roberts-Lombard, L Hern, H Klopper, D Subramani, ... Pearson South Africa, 2006 | 3 | 2006 |
