| Advertising effectiveness: The moderating effect of firm strategy L McAlister, R Srinivasan, N Jindal, AA Cannella Journal of Marketing Research 53 (2), 207-224, 2016 | 179 | 2016 |
| The impacts of advertising assets and R&D assets on reducing bankruptcy risk N Jindal, L McAlister Marketing Science 34 (4), 555-572, 2015 | 59 | 2015 |
| The impact of advertising and R&D on bankruptcy survival: A double-edged sword N Jindal Journal of Marketing 84 (5), 22-40, 2020 | 38 | 2020 |
| Differential effects of received trade credit and provided trade credit on firm value V Astvansh, N Jindal Production and Operations Management 31 (2), 781-798, 2022 | 36 | 2022 |
| Effects of advertising and R&D on spillovers from a rival’s bankruptcy N Jindal, RJ Slotegraaf Journal of the Academy of Marketing Science 52 (2), 349-369, 2024 | 2 | 2024 |
| Marketing capability and the turnaround of financially distressed firms A Bhattacharya, J Johnson, A Faramarzi, N Jindal, RW Johnson Journal of the Academy of Marketing Science 52 (4), 1195-1215, 2024 | 1 | 2024 |
| Essays on marketing's impact on financial performance NK Jindal | | 2015 |
Leigh McAlisterProfessor of Marketing, University of Texas at Austin在 mccombs.utexas.edu 的电子邮件经过验证
Leigh McAlisterProfessor of Marketing, University of Texas at Austin在 mccombs.utexas.edu 的电子邮件经过验证
Raji SrinivasanProfessor of Marketing, University of Texas at Austin, Austin, Texas在 mccombs.utexas.edu 的电子邮件经过验证