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Mohit Malhan
Mohit Malhan
Assistant Professor Marketing, XLRI Jamshedpur
在 iiml.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Propaganda as communication strategy: Historic and contemporary perspective
M Malhan, PP Dewani
Academy of Marketing Studies Journal 24 (4), 1-15, 2020
162020
Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector
M Malhan, PP Dewani
Current Issues in Tourism 26 (12), 1915-1940, 2023
62023
Box office collection of sequel movies: exploring brand extension effect
PP Dewani, M Malhan, S Mathur
Journal for Global Business Advancement 14 (3), 288-311, 2021
62021
Exploring customer engagement on social networking sites: a qualitative research enquiry
M Malhan, PP Dewani, A Nigam, D Vaz, EAA Ogbeibu
Journal of Global Information Management (JGIM) 30 (5), 1-28, 2021
52021
AMSJ_VOL. 24_NO. 4_2020_FULLTEXT
V Gallart-Camahort, LC Fiol, JS García, S Katanga, D Parimoo, S Dixit, ...
Academy of Marketing Studies Journal 24 (4), 02, 2020
2020
Essays on customer engagement in social networking sites customers perspective on information processing and dissemination
M Malhan
Lucknow, 0
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