受强制性开放获取政策约束的文章 - MD WASHIM RAJA了解详情
无法在其他位置公开访问的文章：2 篇
Advertising music: An alternative atmospheric stimulus to retail music
MW Raja, S Anand, D Allan
International Journal of Retail & Distribution Management 47 (8), 872-892, 2019
强制性开放获取政策： Hewlett Foundation
Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention
MW Raja, S Anand, D Allan
Journal of International Consumer Marketing, 2023
强制性开放获取政策： Hewlett Foundation
可在其他位置公开访问的文章：1 篇
Multi-item scale construction to measure consumers’ attitude toward advertising music
MW Raja, S Anand, I Kumar
Journal of Marketing Communications 26 (3), 314-327, 2020
强制性开放获取政策： Hewlett Foundation
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