| Segmentation of the tourism market for Jakarta: Classification of foreign visitors' lifestyle typologies TF Srihadi, D Sukandar, AW Soehadi Tourism Management Perspectives 19, 32-39, 2016 | 149 | 2016 |
| Effective branding AW Soehadi Bandung: PT. Mizan Pustaka, 2005 | 124 | 2005 |
| Measuring market orientation in the Indonesian retail context AW Soehadi, S Hart, S Tagg Journal of strategic marketing 9 (4), 285-299, 2001 | 65 | 2001 |
| Conveying pre-visit experiences through travel advertisements and their effects on destination decisions C Tercia, T Teichert, D Sirad, A Soehadi Journal of Destination Marketing & Management 16, 100331, 2020 | 34 | 2020 |
| Value Marketing: Paradigma Baru Pemasaran AB Susanto, AW Soehadi, A Nurbasari, BS Dharmmesta, B Subroto, F Affif, ... Nizn Media Utama Bandung, 2004 | 28 | 2004 |
| Innovativeness as the key to MSMEs’ Performances ARP Octasylva, LN Yuliati, H Hartoyo, AW Soehadi Sustainability 14 (11), 6429, 2022 | 26 | 2022 |
| Prasetiya mulya edc on entrepreneurship education AW Soehadi, E Suhartanto, V Winarto, MS Kusmulyono Seri Kewirausahaan 1, 2011 | 24 | 2011 |
| Value co-creation for innovation: evidence from Indonesian Organic Community H Widjojo, A Fontana, G Gayatri, AW Soehadi Asia Pacific Journal of Marketing and Logistics 32 (2), 428-444, 2020 | 21 | 2020 |
| Pijar-Pijar Manajemen Bisnis Indonesia A Budihardjo, D Wintoro, AW Soehadi, D Simandjuntak, IG Sidik, ... Prasetiya Mulya, 2011 | 21 | 2011 |
| A Value Creation Approach AW Soehadi Prasetiya Mulya, 2012 | 20 | 2012 |
| Intra-family succession insights: the presence of millennial cohort successors A Hidayati, A Hermawan, AW Soehadi Journal of Family Business Management 11 (1), 107-135, 2021 | 19 | 2021 |
| Community-based entrepreneurship: a community development model to boost entrepreneurial commitment in rural micro enterprises A Purusottama, T Trilaksono, AW Soehadi MIX: Jurnal Ilmiah Manajemen 8 (2), 429-448, 2018 | 18 | 2018 |
| Value co-creation for marketing innovation: Comparative study in the SME community H Widjojo, A Fontana, G Gayatri, AW Soehadi International Journal of Innovation Management 24 (03), 2050030, 2020 | 15 | 2020 |
| Characteristic and preferences of green consumer stratification as bases to formulating marketing strategies of ecolabel-certified furniture R Wulandari, B Suharjo, AW Soehadi, H Purnomo Issues in Social and Environmental Accounting 6 (1), 123-141, 2012 | 14 | 2012 |
| Consumunity Marketing E Ardianto, AW Soehadi Prasetiya Mulya, 2013 | 11 | 2013 |
| The Relationships Between Supplier Partnership, Environmental Variables Andfirm Performance In Retail Industry AW Soehadi Gadjah Mada International Journal of Business 5 (2), 167-188, 2003 | 11 | 2003 |
| The reasoned action approach to growth intention to increase small and medium enterprises: A conceptual framework ARP Octasylva, YL Noor, AW Soehadi Indonesian Journal of Business and Entrepreneurship (IJBE) 7 (3), 282-282, 2021 | 10 | 2021 |
| Effective Branding Konsep Dan Aplikasi Pengembangan AW Soehadi Jakarta: PT Gramedia Pustaka Utama, 2005 | 9 | 2005 |
| The role of participation in memorable tourism experience: a comparative case of cap go meh festival and linggarjati festival in Indonesia AW Soehadi, E Ardianto Journal of Economics, Business, and Accountancy Ventura 22 (1), 99-114, 2019 | 8 | 2019 |
| Marketing Strategi Pemasaran Berbasis Komunitas AW Soehadi, E Ardianto Jakarta: Prasetiya Mulya Publishing, 2013 | 8 | 2013 |
