Exploring the consumer impulse buying behaviour from a range of consumer and product related factors A Yeboah, V Owusu-Prempeh International Journal of Marketing Studies 9 (2), 146-159, 2017 | 21 | 2017 |
The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana A Yeboah, V Owusu-Prempeh, S Adjei International Journal of Marketing Studies 9 (6), 31-42, 2017 | 6 | 2017 |
Using social presence theory to predict online consumer engagement in the emerging markets A Yeboah, O Agyekum, V Owusu-Prempeh, KB Prempeh Future Business Journal 9 (1), 69, 2023 | 5 | 2023 |
Perceived risk influence on brand made in Ghana consumer decision making towards non-perishable products category A Yeboah, V Owusu-Prempeh, S Adjei International Journal of Business and Management 13 (5), 137, 2018 | 3 | 2018 |
An exploration of new product physical attributes and consumer variety-seeking in the mobile phone category A Yeboah, S Adjei, V Owusu-Prempeh British Journal of Marketing Studies 6 (5), 1-14, 2018 | 1 | 2018 |
The impact of technology readiness and adapting behaviours in the workplace: a mediating effect of career adaptability E Kumi, HV Osei, S Asumah, A Yeboah Future Business Journal 10 (1), 63, 2024 | | 2024 |
Consumer attitudes: drivers of unlawful disposal of solid waste products A Yeboah, V Owusu-Prempeh, O Agyekum, E Kwame Addae, ... International Journal of Sustainable Engineering 16 (1), 349-367, 2023 | | 2023 |
Measuring situational factors in theory of attribution to consumer attitudes towards unlawful disposal of solid waste products in Ghana with special reference to Sunyani: a … A Yeboah, N Owusu-Frimpong, O Agyekum, V Owusu-Prempeh Future Business Journal 9 (1), 64, 2023 | | 2023 |