Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts S Muralidharan, L Rasmussen, D Patterson, JH Shin Public Relations Review 37 (2), 2011 | 368 | 2011 |
What triggers young Millennials to purchase ecofriendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern J Heo, S Muralidharan Journal of Marketing Communications 25 (4), 421-437, 2017 | 278 | 2017 |
The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum S Muralidharan, K Dillistone, JH Shin Public Relations Review 37 (3), 2011 | 254 | 2011 |
Understanding the green buying behavior of Millennials from India and the United States: A structural equation modeling approach S Muralidharan, F Rejón-Guardia, F Xue Journal of International Consumer Marketing 28 (1), 54-72, 2016 | 100 | 2016 |
“Tax” and “Fee” Message Frames as Inhibitors of Plastic Bag Usage Among Shoppers A Social Marketing Application of the Theory of Planned Behavior S Muralidharan, K Sheehan Social Marketing Quarterly 22 (3), 200-217, 2016 | 99 | 2016 |
Personal networks as a precursor to a green future: a study of ‘green’consumer socialization among young millennials from India and China S Muralidharan, F Xue Young Consumers 17 (3), 226-242, 2016 | 96 | 2016 |
The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers: Differences in Response by Gender To Messaging about England's Plastic-Bag Levy S Muralidharan, K Sheehan Journal of Advertising Research 58 (3), 349-362, 2018 | 89 | 2018 |
A green picture is worth a thousand words? - Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement. F Xue, S Muralidharan Journal of Promotion Management 21 (1), 82-106, 2015 | 72 | 2015 |
How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States. S Muralidharan, RL Men Cyberpsychology, Behavior, and Social Networking 18 (10), 595-601, 2015 | 68 | 2015 |
Understanding Social Media Peer Communication and Organization–Public Relationships: Evidence From China and the United States LR Men, S Muralidharan Journalism & Mass Communication Quarterly 94 (1), 81-101, 2017 | 61 | 2017 |
How culture influences ‘social’ in social media: Socializing and advertising on smartphones in India and the USA S Muralidharan, C La Ferle, Y Sung Cyberpsychology, Behavior, and Social Networking 18 (6), 356-360, 2015 | 45 | 2015 |
Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. S Muralidharan, C La Ferle, Y and Sung Asian Journal of Communication 27 (4), 396 - 414, 2017 | 43 | 2017 |
Studying the impact of religious symbols on domestic violence prevention in India: Applying the theory of reasoned action to bystanders’ reporting intentions S Muralidharan, C La Ferle, S and Pookulangara International Journal of Advertising 37 (4), 609-632, 2018 | 36 | 2018 |
Direct and Mediating Effects of Information Efficacy on Voting Behavior: Political Socialization of Young Adults in the 2012 U.S. Presidential Election S Muralidharan, Y Sung Communication Reports 29 (2), 100 - 114, 2016 | 29 | 2016 |
‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence … S Muralidharan, EA Kim International Journal of Advertising 38 (5), 704-730, 2019 | 23 | 2019 |
“Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage S Muralidharan, K Sheehan Journal of Promotion Management 23 (6), 851 - 871, 2017 | 23 | 2017 |
Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India C La Ferle, S Muralidharan, EA Kim Journal of Advertising 48 (5), 555-568, 2019 | 22 | 2019 |
Following the breadcrumbs: An analysis of online product review characteristics by online shoppers S Muralidharan, HJ Yoon, Y Sung, J Miller, A Lee Journal of Marketing Communications 23 (2), 113-134, 2017 | 22 | 2017 |
Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India S Muralidharan, EA Kim Health Communication 35 (10), 1229-1238, 2020 | 20 | 2020 |
The role of empathy and efficacy in public service announcements: using narratives to induce bystander intervention in domestic violence EA Kim, S Muralidharan Journal of Advertising Research 60 (4), 452-466, 2020 | 18 | 2020 |