As tipologias, variações e características da pesquisa de marketing VA Vieira Revista da FAE 5 (1), 2002 | 605 | 2002 |
Stimuli–organism-response framework: A meta-analytic review in the store environment VA Vieira Journal of Business research 66 (9), 1420-1426, 2013 | 425 | 2013 |
Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining C Augusto de Matos, CA Vargas Rossi, R Teixeira Veiga, V Afonso Vieira Journal of Services Marketing 23 (7), 462-475, 2009 | 279 | 2009 |
In pursuit of an effective B2B digital marketing strategy in an emerging market VA Vieira, MIS de Almeida, R Agnihotri, NSDAC da Silva, S Arunachalam Journal of the Academy of Marketing Science 47 (6), 1085-1108, 2019 | 251 | 2019 |
Moderação, mediação, moderadora-mediadora e efeitos indiretos em modelagem de equações estruturais: uma aplicação no modelo de desconfirmação de expectativas VA Vieira Revista de Administra&ccdeil; ão da Universidade de São Paulo 44 (1), 2009 | 209 | 2009 |
An extended theoretical model of fashion clothing involvement V Afonso Vieira Journal of Fashion Marketing and Management: An International Journal 13 (2 …, 2009 | 179 | 2009 |
A meta-analytic review of hedonic and utilitarian shopping values V Vieira, FO Santini, CF Araujo Journal of Consumer Marketing 35 (4), 426-437, 2018 | 156 | 2018 |
Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras VA Vieira, F Tibola Revista de administração contemporânea 9, 9-33, 2005 | 151 | 2005 |
Antecedents and consequences of market orientation: a Brazilian meta-analysis and an international mega-analysis VA Vieira BAR-Brazilian Administration Review 7, 40-58, 2010 | 137 | 2010 |
Visual aesthetics in store environment and its moderating role on consumer intention VA Vieira Journal of Consumer Behaviour 9 (5), 364-380, 2010 | 103 | 2010 |
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015 | 101 | 2015 |
Antecedents and consequences of impulse buying: a meta-analytic study FDO Santini, WJ Ladeira, VA Vieira, CF Araujo, CH Sampaio RAUSP Management Journal 54, 178-204, 2019 | 99 | 2019 |
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016 | 86 | 2016 |
The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018 | 73 | 2018 |
The interactive effects of goal orientation and leadership style on sales performance J Domingues, VA Vieira, R Agnihotri Marketing Letters 28, 637-649, 2017 | 68 | 2017 |
The indirect effects of performance measurement system and organizational ambidexterity on performance E Severgnini, VA Vieira, EV Cardoza Galdamez Business Process Management Journal 24 (5), 1176-1199, 2018 | 67 | 2018 |
Behavioural responses to service encounter involving failure and recovery: the influence of contextual factors CA De Matos, VA Vieira, RT Veiga The service industries journal 32 (14), 2203-2217, 2012 | 67 | 2012 |
Comportamento do consumidor VA Vieira RAE eletrônica 2, 2010 | 67* | 2010 |
Antecedents and consequences of perceived value: A meta-analytical perspective VA Vieira Journal of Customer Behaviour 12 (2-3), 111-133, 2013 | 63 | 2013 |
Escalas em marketing: métricas de resposta do consumidor e de desempenho empresarial VA Vieira São Paulo: Atlas, 2011 | 63 | 2011 |