| What do best employer surveys reveal about employer branding and intention to apply GK Saini, P Rai, MK Chaudhary Journal of Brand Management, 2013 | 183 | 2013 |
| Impact of ASEAN-India preferential trade agreement on plantation commodities: A simulation analysis C Veeramani, GK Saini Economic and Political Weekly, 83-92, 2011 | 92 | 2011 |
| The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice GK Saini, IM Jawahar Career Development International, 0, 2019 | 89 | 2019 |
| Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention? S Kumari, GK Saini Career Development International 23 (4), 444-462, 2018 | 86 | 2018 |
| The role of brands in recruitment: mediating role of employer brand equity P Banerjee, GK Saini, G Kalyanaram Asia Pacific Journal of Human Resources, 0, 2018 | 83 | 2018 |
| Employer brand and job application decisions: Insights from the best employers GK Saini, A Gopal, N Kumari Management and Labour Studies 40 (1-2), 34-51, 2015 | 64 | 2015 |
| Application of social marketing in social entrepreneurship: Evidence from India A Singh, GK Saini, S Majumdar Social Marketing Quarterly 21 (3), 152-172, 2015 | 56 | 2015 |
| Employer and internal branding research: a bibliometric analysis of 25 years GK Saini, F Lievens, M Srivastava Journal of Product & Brand Management 31 (8), 1196-1221, 2022 | 47 | 2022 |
| Information source credibility and job seekers’ intention to apply: the mediating role of brands S Gupta, GK Saini Global Business Review 21 (3), 743-762, 2020 | 37 | 2020 |
| Talent acquisition in startups in India: the role of social capital K Mukul, GK Saini Journal of Entrepreneurship in Emerging Economies 13 (5), 1235-1261, 2021 | 29 | 2021 |
| CSR in India: Critical review and exploring entrepreneurial opportunities S Majumdar, GK Saini Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016 | 28 | 2016 |
| Impact of social media activities on employer brand equity and intention to apply V Katiyar, GK Saini NMIMS Management Review 28 (9), 11-31, 2016 | 26 | 2016 |
| Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention GK Saini, A Sahay Journal of Indian Business Research 6 (1), 2014 | 26 | 2014 |
| Corporate social responsibility and social entrepreneurship: An Indian context A Singh, S Majumdar, GK Saini Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017 | 24 | 2017 |
| The relationship between electronic word-of-mouth and consumer engagement: An exploratory study M Srivastava, S Sivaramakrishnan, GK Saini IIM Kozhikode Society & Management Review 10 (1), 66-81, 2021 | 23 | 2021 |
| What do social marketing programmes reveal about social marketing? Evidence from South Asia GK Saini, K Mukul International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012 | 23 | 2012 |
| Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments F Ahamad, GK Saini, IM Jawahar Asian Business & Management 22 (4), 1215-1242, 2023 | 20 | 2023 |
| Reference price research in marketing: a bibliometric analysis M Srivastava, N Pandey, GK Saini Marketing Intelligence & Planning 40 (5), 604-623, 2022 | 19 | 2022 |
| Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: an institutional work perspective G Raghubanshi, S Venugopal, GK Saini Industrial Marketing Management 97, 21-34, 2021 | 17 | 2021 |
| Behavioral response to online pricing: empirical and managerial insights G Kalyanaram, GK Saini, S Mony, N Jayasankaran Journal of Indian Business Research 14 (2), 167-185, 2022 | 15 | 2022 |
