| The effects of visual rejuvenation through brand logos B Müller, B Kocher, A Crettaz Journal of Business Research 66 (1), 82-88, 2013 | 219 | 2013 |
| Luxury single-versus multi-brand stores: The effect of consumers’ hedonic goals on brand comparisons P Desmichel, B Kocher Journal of Retailing 96 (2), 203-219, 2020 | 59 | 2020 |
| Gamifying knowledge sharing in humanitarian organisations: a design science journey A Holzer, B Kocher, S Bendahan, I Vonèche Cardia, J Mazuze, D Gillet European Journal of Information Systems 29 (2), 153-171, 2020 | 47 | 2020 |
| What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods P Desmichel, N Ordabayeva, B Kocher Organizational Behavior and Human Decision Processes 158, 49-65, 2020 | 41 | 2020 |
| Share your life and get more of yourself. Experience sharing in couchsurfing B Kocher, FM Morhart, G Zisiadis, K Hellwig NA-Advances in Consumer Research (ACR Conference Proceedings) 42, 510-511, 2014 | 32 | 2014 |
| Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses TB Heath, S Chatterjee, S Basuroy, T Hennig-Thurau, B Kocher Journal of Marketing 79 (6), 71-93, 2015 | 31 | 2015 |
| Blending digital and face-to-face interaction using a co-located social media app in class S Govaerts, A Holzer, B Kocher, A Vozniuk, B Garbinato, D Gillet IEEE Transactions on Learning Technologies 11 (4), 478-492, 2018 | 24 | 2018 |
| Speakup in the classroom: anonymous temporary social media for better interactions A Holzer, S Govaerts, A Vozniuk, B Kocher, D Gillet CHI'14 Extended Abstracts on Human Factors in Computing Systems, 1171-1176, 2014 | 24 | 2014 |
| How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes RW Semaan, B Kocher, S Gould Psychology & Marketing 35 (10), 766-777, 2018 | 21 | 2018 |
| Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior A Ghiassaleh, B Kocher, S Czellar International Journal of Research in Marketing 37 (4), 805-820, 2020 | 17 | 2020 |
| Contrefaçons de produits de luxe: une étude de la perception et de l’intention d’achat selon le lieu B Müller, B Kocher, B Ivens Revue française de gestion, 45-61, 2011 | 12 | 2011 |
| The Effect of Perceived Brand Name--Logo Coherence on Brand Attitudes. B Kocher, S Czellar, JC Usunier Advances in Consumer Research 33 (1), 2006 | 12 | 2006 |
| The role of salesperson communication in luxury selling S Alavi, B Kocher, S Dörfer, J Habel Journal of Personal selling & sales ManageMent 41 (4), 301-315, 2021 | 11 | 2021 |
| Digitally scaffolding debate in the classroom A Holzer, N Tintarev, S Bendahan, B Kocher, S Greenup, D Gillet Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing …, 2018 | 9 | 2018 |
| What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering … V Chauvet, B Kocher, B Muller 36th European Marketing Academy Conference, 2007 | 8 | 2007 |
| To be or not to be consistent in brand logo changes? B Kocher, S Czellar Les Cahiers de Recherche–HEC Paris 875, 1-20, 2007 | 7 | 2007 |
| Gamifying Knowledge Sharing in the Humanitarian Context A Holzer, B Kocher, IV Cardia, J Mazuze, S Bendahan, D Gillet Proceedings of the 7th Annual Symposium on Computing for Development, 1-4, 2016 | 6 | 2016 |
| “That ad’s been retouched?–that can be me!”: the persuasive impact of advertising disclosure and body-image idealization B Kocher Advances in Consumer Research 40, 2012 | 6 | 2012 |
| Fostering knowledge sharing in ngos A Holzer, B Kocher, S Bendahan, J Mazuze, D Gillet Proceedings of the Eighth International Conference on Information and …, 2016 | 5 | 2016 |
| Helping each other quit online: understanding user engagement and real-life outcomes of the r/stopsmoking digital smoking cessation community A De Santo, A Moro, B Kocher, A Holzer ACM transactions on social computing 6 (1), 1-30, 2023 | 4 | 2023 |
