| The function of format: Consumer responses to six on-line advertising formats KS Burns, RJ Lutz Journal of advertising 35 (1), 53-63, 2006 | 301 | 2006 |
| The antimicrobial susceptibility of non-tuberculous mycobacteria S Cowman, K Burns, S Benson, R Wilson, MR Loebinger Journal of Infection 72 (3), 324-331, 2016 | 137 | 2016 |
| Celeb 2.0: How social media foster our fascination with popular culture KS Burns Bloomsbury Publishing USA, 2009 | 100 | 2009 |
| Source trust and COVID-19 information sharing: the mediating roles of emotions and beliefs about sharing L Lu, J Liu, YC Yuan, KS Burns, E Lu, D Li Health Education & Behavior 48 (2), 132-139, 2021 | 79 | 2021 |
| The Misuse of Social Media: Reactions to and Important Lessons from a Blog Fiasco. KS Burns Journal of new communications research 3 (1), 2008 | 45 | 2008 |
| Web users' perceptions of and attitudes toward online advertising formats KS Burns, RJ Lutz International Journal of Internet Marketing and Advertising 4 (4), 281-301, 2008 | 32 | 2008 |
| Attitude toward the online advertising format: A reexamination of the attitude toward the ad model in an online advertising context KS Burns University of Florida, 2003 | 29 | 2003 |
| A historical examination of the development of social media and its application to the public relations industry KS Burns Proceedings of The International Communication Association Conference in …, 2008 | 28 | 2008 |
| How the top social media brands use influencer and brand advocacy campaigns to engage fans KS Burns Public relations and participatory culture, 58-70, 2016 | 19 | 2016 |
| # CoronaVirus and public health: the role of social media in sharing health information A Kothari, K Walker, K Burns Online Information Review 46 (7), 1293-1312, 2022 | 18 | 2022 |
| From MySpace to Brandspace: elements of brand-sponsored MySpace profiles A Kuhn, KS Burns American Academy of Advertising. Conference. Proceedings (Online), 242, 2008 | 15 | 2008 |
| " Branding in Cyberspace: Using the Congruity of Consumer and Web Site Personality to Unravel Online User Satisfaction KS Burns PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 9-18, 2000 | 15 | 2000 |
| Brands among friends: An examination of brand friending and engagement on Facebook K Burns annual meeting of the Association for Education in Journalism and Mass …, 2010 | 12 | 2010 |
| The history of social media influencers KS Burns Research perspectives on social media influencers and brand communication, 1-22, 2021 | 11 | 2021 |
| From consumers to producers: engagement through user-generated advertising contests KS Burns Handbook of Research on Digital Media and Advertising: User Generated …, 2011 | 10 | 2011 |
| Attitude toward the online ad format: a reexamination of the attitude toward the ad model in an online advertising context KS Burns Unpublished PhD dissertation, University of Florida, 2003 | 8 | 2003 |
| The Science of Social Media Influencer Marketing KS Burns Research Perspectives on Social Media Influencers and Their Followers 7, 2021 | 7 | 2021 |
| Research perspectives on social media influencers and brand communication A Agozzino, CA Barclay, KS Burns, L Harrison, TN Hernandez, ... Lexington Books, 2020 | 6 | 2020 |
| # 13ReasonsWhy Twitter Users are Tweeting about a Netflix Show about Teen Suicide KS Burns, KK Walker Proceedings of the 9th International Conference on Social Media and Society …, 2018 | 5 | 2018 |
| # 13ReasonsWhy Health Professionals and Educators are Tweeting: A Systematic Analysis of Uses and Perceptions of Show Content and Learning Outcomes KK Walker, K Burns Health Communication 34 (10), 1085-1094, 2019 | 4 | 2019 |
