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Kristina Auxtova, PhD
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The impact of termination severity on customers' emotional, attitudinal and behavioral reactions
A Nazifi, D El-Manstrly, A Tregear, K Auxtova
Journal of Service Theory and Practice 31 (1), 65-81, 2021
102021
To be or not to be governed like that? Harmful and/or offensive advertising complaints in the United Kingdom’s (Self-) regulatory context
K Auxtova, M Brennan, S Dunne
Journal of Business Ethics 172, 425-446, 2021
82021
The Scottish Improvement Journey: A Nationwide Approach to Improvement
K Auxtova
Scottish Government, 2018
32018
Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract
K Auxtova, M Brennan
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
22018
Instructor autonomy and identity: Navigating teaching & learning software adoption in third level business education
S Tanner, C Drummond, D Alton, K Auxtova, J Duggan, G O'Rourke
Irish Academy of Management Conference 2022, 2022
12022
Behind the Rhetorical Scenes of Offence: A Rhetorical Analysis of Complained-About Offensive Advertising
K Auxtova
Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019
12019
Can Shocking Advertising Improve Charity Engagement?: A Cross-Cultural Study on Controversial Charity Advertisements
K Auxtova, A Munzel
30e Congrès International AFM (Association Française du Marketing), 2014
12014
Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible
K Auxtova, D Clarke, S Schreven
Business Education in the 21st Century, 104-126, 2024
2024
Offensive and Harmful Advertising: A Content Analysis of Official Complaints
K Auxtova, M Brennan
Journal of Nonprofit & Public Sector Marketing, 1-27, 2024
2024
Odor? Oh no! Women in deodorant and anti-perspirant advertising: A historical perspective
S Schreven, K Auxtova
GenMac-Gender, Markets, Consumers, 2024
2024
Desire, donate, discard, dump: What does (pre) love (d) have to do with it?
S Schreven, K Auxtova
12th EIASM Interpretive Consumer Research Workshop, 2024
2024
The Role of Advertising in Creating Offence in the Marketplace
K Auxtova, S Schreven
Understanding Offence: Delimiting the (Un) sayable, 2024
2024
A historical account of the stigmatisation of sweat and smell and the legitimation of the anti-perspirant and deodorant industry
K Auxtova, S Schreven, S Zyglidopoulos
Academy of Marketing Conference, 2023
2023
Odor? Oh no! The legitimation of the anti-perspirant and deodorant industry & the stigmatization of sweat & smell
K Auxtova, S Schreven, S Zyglidopoulos
Consumer Culture Theory: Utopia Revisited, 2023
2023
Odor? Oh no! The legitimation of the anti-perspirant and deodorant industry and the stigmatization of sweat and smell
S Schreven, K Auxtova
2023 Consumer Culture Theory Conference, 2023
2023
Seeing second-hand clothes in charity shops differently: Exploring virtue ethics as key to sustainable consumption
S Schreven, K Auxtova, L Wishart
19th International Research Colloquium on Arts, Heritage, Nonprofit & Social …, 2022
2022
Organizations as toxic sponges: Decontaminating second-hand clothes from the ‘unholy trinity’of stigma, taboo, and disgust
S Schreven, K Auxtova, L Wishart
38th EGOS Colloquium, Vienna, Austria 2022, 2022
2022
Student podcasting: An innovative assessment strategy for embedding ethics, responsibility and sustainability into marketing education
K Auxtova
Academy of Marketing Conference 2021, 2021
2021
Stigma of smell: The co-evolution of social exclusion and the legitimacy of the deodorant industry
S Schreven, K Auxtova, S Zyglidopoulos
PRME UK & Ireland Chapter Conference 2021: Crises and the Rethinking of …, 2021
2021
You gotta start somewhere! Drawing marketers as a technique for inspiring students to aspire to be more responsible
K Auxtova, D Clarke, S Schreven
PRME UK & Ireland Chapter Conference 2021: Crises and the Rethinking of …, 2021
2021
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