Targeting consumers who are willing to pay more for environmentally friendly products M Laroche, J Bergeron, G Barbaro‐Forleo Journal of consumer marketing 18 (6), 503-520, 2001 | 4562 | 2001 |
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty M Laroche, MR Habibi, MO Richard, R Sankaranarayanan Computers in human behavior 28 (5), 1755-1767, 2012 | 1563 | 2012 |
To be or not to be in social media: How brand loyalty is affected by social media? M Laroche, MR Habibi, MO Richard International journal of information management 33 (1), 76-82, 2013 | 1549 | 2013 |
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context M Laroche, C Kim, L Zhou Journal of business Research 37 (2), 115-120, 1996 | 1194 | 1996 |
The influence of country image structure on consumer evaluations of foreign products M Laroche, N Papadopoulos, LA Heslop, M Mourali International Marketing Review 22 (1), 96-115, 2005 | 1191 | 2005 |
Acculturation to the global consumer culture: Scale development and research paradigm M Cleveland, M Laroche Journal of business research 60 (3), 249-259, 2007 | 888 | 2007 |
Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes M Cleveland, M Laroche, N Papadopoulos Journal of International marketing 17 (1), 116-146, 2009 | 876 | 2009 |
The roles of brand community and community engagement in building brand trust on social media MR Habibi, M Laroche, MO Richard Computers in human behavior 37, 152-161, 2014 | 869 | 2014 |
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences M Laroche, Z Yang, GHG McDougall, J Bergeron Journal of retailing 81 (4), 251-267, 2005 | 637 | 2005 |
Shades of green: linking environmental locus of control and pro‐environmental behaviors M Cleveland, M Kalamas, M Laroche Journal of consumer marketing 22 (4), 198-212, 2005 | 571 | 2005 |
Exploring how intangibility affects perceived risk M Laroche, GHG McDougall, J Bergeron, Z Yang Journal of Service research 6 (4), 373-389, 2004 | 569 | 2004 |
Service quality perceptions and customer satisfaction: evaluating the role of culture M Laroche, LC Ueltschy, S Abe, M Cleveland, PP Yannopoulos Journal of international marketing 12 (3), 58-85, 2004 | 419 | 2004 |
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities MR Habibi, M Laroche, MO Richard International Journal of Information Management 34 (2), 123-132, 2014 | 411 | 2014 |
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014 | 397 | 2014 |
How intangibility affects perceived risk: the moderating role of knowledge and involvement M Laroche, J Bergeron, C Goutaland Journal of services marketing 17 (2), 122-140, 2003 | 380 | 2003 |
What managers should know about the sharing economy MR Habibi, A Davidson, M Laroche Business Horizons 60 (1), 113-121, 2017 | 362 | 2017 |
Individualistic orientation and consumer susceptibility to interpersonal influence M Mourali, M Laroche, F Pons Journal of services marketing 19 (3), 164-173, 2005 | 342 | 2005 |
Service quality and satisfaction: an international comparison of professional services perceptions LC Ueltschy, M Laroche, A Eggert, U Bindl Journal of Services Marketing 21 (6), 410-423, 2007 | 341 | 2007 |
Gender differences in information search strategies for a Christmas gift M Laroche, G Saad, M Cleveland, E Browne Journal of consumer marketing 17 (6), 500-522, 2000 | 340 | 2000 |
Identity, demographics, and consumer behaviors: International market segmentation across product categories M Cleveland, N Papadopoulos, M Laroche International Marketing Review 28 (3), 244-266, 2011 | 329 | 2011 |