| Sustainability as megatrend: Two schools of macromarketing thought JD Mittelstaedt, CJ Shultz, WE Kilbourne, M Peterson Journal of Macromarketing 34 (3), 253-264, 2014 | 302 | 2014 |
| How small is too small? Firm size as a barrier to exporting from the United States JD Mittelstaedt, GN Harben, WA Ward Journal of Small Business Management 41 (1), 68-84, 2003 | 250 | 2003 |
| Macromarketing as agorology: Macromarketing theory and the study of the agora JD Mittelstaedt, WE Kilbourne, RA Mittelstaedt Journal of Macromarketing 26 (2), 131-142, 2006 | 231 | 2006 |
| A framework for understanding the relationships between religions and markets JD Mittelstaedt Journal of Macromarketing 22 (1), 6-18, 2002 | 194 | 2002 |
| Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption RB Leary, RJ Vann, JD Mittelstaedt, PE Murphy, JF Sherry Jr Journal of business research 67 (9), 1953-1958, 2014 | 185 | 2014 |
| Why are endorsements effective? Sorting among theories of product and endorser effects JD Mittelstaedt, PC Riesz, WJ Burns Journal of Current Issues & Research in Advertising 22 (1), 55-65, 2000 | 127 | 2000 |
| Assortment overlap: its effect on shopping patterns in a retail market when the distributions of prices and goods are known RE Stassen, JD Mittelstaedt, RA Mittelstaedt Journal of Retailing 75 (3), 371-386, 1999 | 122 | 1999 |
| Age and consumer socialization agent influences on adolescents’ sexual knowledge, attitudes, and behavior: Implications for social marketing initiatives and public policy JN Moore, MA Raymond, JD Mittelstaedt, JF Tanner Jr Journal of Public Policy & Marketing 21 (1), 37-52, 2002 | 121 | 2002 |
| Location, industrial concentration and the propensity of small US firms to export: Entrepreneurship in the international marketplace JD Mittelstaedt, WA Ward, E Nowlin International Marketing Review 23 (5), 486-503, 2006 | 98 | 2006 |
| Thou shall not? The influence of religion on beliefs of stewardship and dominion, sustainable behaviors, and marketing systems RB Leary, EA Minton, JD Mittelstaedt Journal of Macromarketing 36 (4), 457-470, 2016 | 95 | 2016 |
| Firm size diversity, functional richness, and resilience AS Garmestani, CR Allen, JD Mittelstaedt, CA Stow, WA Ward Environment and Development Economics 11 (4), 533-551, 2006 | 94 | 2006 |
| Coupons and private labels: A cross‐category analysis of grocery products R Sethuraman, J Mittelstaedt Psychology & Marketing 9 (6), 487-500, 1992 | 85 | 1992 |
| The protection of intellectual property: Issues of origination and ownership JD Mittelstaedt, RA Mittelstaedt Journal of Public Policy & Marketing 16 (1), 14-25, 1997 | 68 | 1997 |
| Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars JD Mittelstaedt, WE Kilbourne, CJ Shultz II Journal of Business Research 68 (12), 2513-2516, 2015 | 67 | 2015 |
| Attitudes Toward" Buy America First" and Preferences for American and Japanese Cars: A Different Role for Country-of-Origin Information. IP Levin, JD Jasper, JD Mittelstaedt, GJ Gaeth Advances in Consumer Research 20 (1), 1993 | 58 | 1993 |
| Departures from Gibrat's law, discontinuities and city size distributions AS Garmestani, CR Allen, CM Gallagher, JD Mittelstaedt Urban Studies 44 (10), 1997-2007, 2007 | 57 | 2007 |
| Positive marketing: A new theoretical prototype of sharing in an online community MT Krush, JR Pennington, AR Fowler III, JD Mittelstaedt Journal of Business Research 68 (12), 2503-2512, 2015 | 56 | 2015 |
| When is a hierarchy not a hierarchy? Factors associated with different perceptions of needs, with implications for standardization–adaptation decisions in Korea MA Raymond, JD Mittelstaedt, CD Hopkins Journal of Marketing Theory and Practice 11 (4), 12-25, 2003 | 48 | 2003 |
| Health care choices in the United States and the constrained consumer: a marketing systems perspective on access and assortment in health care JD Mittelstaedt, CR Duke, RA Mittelstaedt Journal of Public Policy & Marketing 28 (1), 95-101, 2009 | 46 | 2009 |
| Improvisational provisioning in disaster: The mechanisms and meanings of ad hoc marketing exchange systems in community SM Baker, RP Hill, CN Baker, JD Mittelstaedt Journal of Macromarketing 35 (3), 334-352, 2015 | 45 | 2015 |
