| Current trends on Halal tourism: Cases on selected Asian countries Z Samori, NZM Salleh, MM Khalid Tourism Management Perspectives 19, 131-136, 2016 | 418 | 2016 |
| The practice of Shariah-compliant hotel in Malaysia NZM Salleh, ABA Hamid, NH Hashim, SZ Omain International Journal of Trade, Economics and Finance 5 (1), 26, 2014 | 180 | 2014 |
| Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research ZU Rehman, R Baharun, NZM Salleh Psychology & Marketing 37 (1), 74-86, 2020 | 97 | 2020 |
| Neuromarketing research in the last five years: A bibliometric analysis AH Alsharif, NZ Md Salleh, R Baharun, A Rami Hashem E Cogent Business & Management 8 (1), 1978620, 2021 | 87 | 2021 |
| Bibliometric analysis AH ALSHARIF, N Salleh, R BAHARUN Journal of Theoretical and Applied Information Technology 98 (15), 2948-2962, 2020 | 86 | 2020 |
| Neuromarketing: Marketing research in the new millennium AH Alsharif, NZM Salleh, R Baharun Neuroscience Research Notes 4 (3), 27-35, 2021 | 75 | 2021 |
| Consumer behaviour through neuromarketing approach AH ALSHARIF, NORZMD SALLEH, R Baharun, ME YUSOFF The journal of contemporary issues in business and government 27 (3), 344-354, 2021 | 73 | 2021 |
| The neural correlates of emotion in decision-making AH Alsharif, NZM Salleh, R Baharun International Journal of Academic Research in Business and Social Sciences …, 2021 | 68 | 2021 |
| Neuromarketing: The popularity of the brain-imaging and physiological tools AH Alsharif, NZM Salleh, R Baharun Neuroscience Research Notes 3 (5), 13-22, 2021 | 66 | 2021 |
| To better understand the role of emotional processes in decision-making AH Alsharif, NZM Salleh, R Baharun International Journal of Academic Research in Economics and Management …, 2021 | 65 | 2021 |
| Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes AH Alsharif, NZM Salleh, R Baharun, AR Hashem E, AA Mansor, J Ali, ... Sustainability 13 (11), 6488, 2021 | 61 | 2021 |
| Consumer behaviour to be considered in advertising: A systematic analysis and future agenda AH Alsharif, NZM Salleh, SA Al-Zahrani, A Khraiwish Behavioral Sciences 12 (12), 472, 2022 | 59 | 2022 |
| Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda AH Alsharif, NZM Salleh, M Abdullah, A Khraiwish, A Ashaari Sage Open 13 (1), 21582440231156563, 2023 | 57 | 2023 |
| Biomedical Technology in Studying Consumers’ Subconscious Behavior. AH Alsharif, NZ Md Salleh, A Khraiwish International Journal of Online & Biomedical Engineering 18 (8), 2022 | 52 | 2022 |
| Neuromarketing approach: An overview and future research directions AH Alsharif, NZM Salleh, R Baharun, M Safaei Journal of Theoretical and Applied Information Technology 98 (7), 991-1001, 2020 | 45 | 2020 |
| A global research trends of neuromarketing: 2015-2020 AH Alsharif, NZM Salleh, R Baharun, H Abuhassna, AR Hashem Revista de comunicación 21 (1), 15-32, 2022 | 40 | 2022 |
| Supply chain management practices in Malaysia palm oil industry SZ Omain, ABA Hamid, ARA Rahim, NM Salleh The 11th Asia pacific industrial engineering and management systems …, 2010 | 29 | 2010 |
| Exploring global trends and future directions in advertising research: A focus on consumer behavior AH Alsharif, NZM Salleh, M Alrawad, A Lutfi Current Psychology 43 (7), 6193-6216, 2024 | 27 | 2024 |
| A Bibliometric Analysis of Neuromarketing: Current Status, Development and Future Directions AH Alsharif, NZM Salleh, R Baharun, YH Alsharif, H Abuhassna International Journal of Academic Research in Accounting, Finance and …, 2021 | 25 | 2021 |
| Neuromarketing in Malaysia: Challenges, limitations, and solutions AH Alsharif, NZM Salleh, R Baharun, H Abuhassna, YH Alsharif 2022 International Conference on Decision Aid Sciences and Applications …, 2022 | 22 | 2022 |
