Second person pronouns enhance consumer involvement and brand attitude RE Cruz, JM Leonhardt, T Pezzuti Journal of Interactive Marketing 39 (1), 104-116, 2017 | 119 | 2017 |
Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO) SS Chan, M Van Solt, RE Cruz, M Philp, S Bahl, N Serin, NB Amaral, ... Journal of Consumer Affairs 56 (3), 1312-1331, 2022 | 48 | 2022 |
When corporate partnerships are not awesome: Leveraging corporate missteps and activist sentiment in social media BY Perera, RE Cruz, PA Albinsson, SR Chaudhury The Dark Side of Social Media, 125-146, 2017 | 5 | 2017 |
Improving representation over time? Assessing intersectional (in) visibility of masculinity and race/ethnicity in print ads S Wu, N Krey, RE Cruz Journal of Current Issues & Research in Advertising 43 (4), 400-420, 2022 | 4 | 2022 |
An exploratory analysis of pronoun usage by brands and consumers on Facebook RE Cruz, JM Leonhardt Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 3 | 2016 |
Lover of discounts, unicorns and tacos: Progressive's Flo in social media J Leonhardt, RE Cruz Journal of Digital & Social Media Marketing 5 (2), 118-129, 2017 | 1 | 2017 |
Social Comparison, Social Media, and Consumer Well-Being RE Cruz, N Serin, SS Chan, M van Solt Fostering Consumer Well-Being: Theory, Evidence, and Policy, 233-251, 2024 | | 2024 |
Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract P Richardson-Greenfield, M Bell, AJ Reynolds-Pearson, RE Cruz Academy of Marketing Science Annual Conference-World Marketing Congress, 403-404, 2021 | | 2021 |
Players, Prices, Pixies: Exploring Masculinity across Magazines: An Abstract S Wu, N Krey, RE Cruz Academy of Marketing Science Annual Conference-World Marketing Congress, 229-230, 2021 | | 2021 |
ARE YOU MAN ENOUGH: MASCULINITY ADVERTISING APPEALS ACROSS PRINT ADS RE Cruz, S Wu, N Krey American Academy of Advertising. Conference. Proceedings (Online), 62-62, 2021 | | 2021 |
Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract RE Cruz, JM Leonhardt, N Krey Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
The Linguistics of Brand Interactivity: Communicating Brand Personality, Sentiment, and Emotionality on Facebook: An Abstract RE Cruz, JM Leonhardt Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
You’ve Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract RE Cruz, JM Leonhardt Academy of Marketing Science Annual Conference, 103-103, 2017 | | 2017 |
Three Essays Exploring Brand Interactions in Social Media: A Mixed Method Approach RE Cruz New Mexico State University, 2017 | | 2017 |
Sport Industry Research and Analysis: An Approach to Informed Decision Making RE Cruz Journal of Sport Management 30 (3), 343-344, 2016 | | 2016 |
A Quest for Humanity: The Good Society in a Global World RE Cruz, MR Hyman The Social Science Journal 52 (4), 569-570, 2015 | | 2015 |