| Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge D Vashisht, MB Royne Computers in Human Behavior 63, 162-169, 2016 | 71 | 2016 |
| What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies D Vashisht, MB Royne European Journal of Marketing 53 (4), 607-634, 2019 | 61 | 2019 |
| Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames D Vashisht Journal of Indian Business Research 7 (3), 292-312, 2015 | 49 | 2015 |
| Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online–advergames D Vashisht, S S. Pillai Journal of Product & Brand Management 26 (4), 402-414, 2017 | 42 | 2017 |
| Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition D Vashisht Internet Research 27 (2), 2016 | 37 | 2016 |
| Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge D Vashisht Young Consumers 16 (4), 454-467, 2015 | 36 | 2015 |
| Effect of game-interactivity and congruence on presence and brand attitude D Vashisht, A Chauhan Marketing Intelligence & Planning 35 (6), 789-804, 2017 | 27 | 2017 |
| Effect of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context D Vashist Asia Pacific Journal of Marketing and Logistics 30 (1), 43-61, 2018 | 26 | 2018 |
| Effect of interactivity and congruence on brand advocacy and brand acceptance D Vashisht Arts and the Market 9 (2), 152-161, 2019 | 18 | 2019 |
| EFFECT OF ADVERGAMES ON CUSTOMERS’ BRAND MEMORY, PERSUASIVE INTENT AND BRAND ATTITUDE: AN EMPIRICAL STUDY IN INDIAN CONTEXT D Vashisht IBS Hyderabad, IFHE University, India, 2015 | 18 | 2015 |
| The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency D Vashisht Journal of Research in Interactive Marketing 15 (4), 769-786, 2021 | 17 | 2021 |
| Are they really persuaded with the brand embedded in the game? Analyzing the effects of nature of game, brand prominence and game-product congruence D Vashisht, SS Pillai Journal of Research in Interactive Marketing 10 (3), 249-264, 2016 | 17 | 2016 |
| Game-speed influence and brand attitude: mediating role of thought favorability in in-game advertising D Vashisht, S Mohan Arts and the Market 8 (1), 99-112, 2018 | 13 | 2018 |
| How gamers process in-game brand placements under different game-involvement conditions D Vashisht Management Research Review 40 (4), 471-490, 2017 | 13 | 2017 |
| Impact of game speed and persuasion knowledge on brand recall and brand attitude D Vashisht, S Sreejesh Proceedings of the Twelfth AIMS International Conference on Management …, 2015 | 13 | 2015 |
| The consumer perception and purchasing attitude towards organic food: A critical review A Roy, A Ghosh, D Vashisht Nutrition & Food Science 53 (3), 578-599, 2023 | 11 | 2023 |
| In-Game Advertising: The Role of Newness Congruence and Interactivity A Vashisht Devika, Mohan, S. and Chauhan Spanish Journal of Marketing 24 (2), 213-230, 2020 | 10* | 2020 |
| Thought favorability: mediating role in fit and brand advocacy D Vashisht, HFOS Mohan, A Chauhan, R Vashisht Arts and the Market 11 (1), 40-53, 2021 | 9 | 2021 |
| Engaging and entertaining customers: gamification in interactive marketing D Vashisht The Palgrave Handbook of Interactive Marketing, 807-835, 2023 | 6 | 2023 |
| Advergames: non-traditional and interactive form of advertising D Vashisht | 6 | 2016 |
