The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services MK Kim, MC Park, DH Jeong Telecommunications policy 28 (2), 145-159, 2004 | 1917 | 2004 |
Mobile internet acceptance in Korea JH Cheong, MC Park Internet research 15 (2), 125-140, 2005 | 1028 | 2005 |
Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea YW Ha, J Kim, CF Libaque-Saenz, Y Chang, MC Park Telematics and Informatics 32 (3), 425-438, 2015 | 296 | 2015 |
Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type E Kim, MC Park, J Lee Telematics and Informatics 34 (8), 1721-1735, 2017 | 136 | 2017 |
Determinants of emerging-market bond spreads: Cross-country evidence HG Min, DH Lee, C Nam, MC Park, SH Nam Global Finance Journal 14 (3), 271-286, 2003 | 123 | 2003 |
The effects of service interactivity on the satisfaction and the loyalty of smartphone users M Kim, Y Chang, MC Park, J Lee Telematics and Informatics 32 (4), 949-960, 2015 | 118 | 2015 |
Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea: An equity framework YW Ha, MC Park Psychology & Marketing 30 (8), 676-689, 2013 | 118 | 2013 |
Mobile payment adoption in Korea: Switching from credit card JH Cheong, MC Park, JH Hwang BIENNIAL CONFERENCE 15, 1-22, 2004 | 115 | 2004 |
The late take-off phenomenon in the diffusion of telecommunication services: network effect and the critical mass BL Lim, M Choi, MC Park Information economics and policy 15 (4), 537-557, 2003 | 113 | 2003 |
Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea AP Oghuma, Y Chang, CF Libaque-Saenz, MC Park, JJ Rho Telecommunications Policy 39 (8), 658-677, 2015 | 108 | 2015 |
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective YW Ha, MC Park, E Lee Behaviour & Information Technology 33 (12), 1333-1346, 2014 | 85 | 2014 |
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types E Kim, CF Libaque-Saenz, MC Park Service Business 13, 305-338, 2019 | 80 | 2019 |
The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects MK Kim, MC Park, JH Park, J Kim, E Kim Computers in Human Behavior 87, 212-223, 2018 | 77 | 2018 |
Mergers and acquisitions in the telecommunications industry: Myths and reality MC Park, DH Yang, C Nam, YW Ha Etri Journal 24 (1), 56-64, 2002 | 59 | 2002 |
A three-tier ICT access model for intention to participate online: a comparison of developed and developing countries Y Chang, SF Wong, MC Park Information Development 32 (3), 226-242, 2016 | 57 | 2016 |
Mobile handset subsidy policy in Korea: Historical analysis and evaluation H Kim, S Byun, M Park Telecommunications Policy 28 (1), 23-42, 2004 | 55 | 2004 |
The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea MK Kim, Y Chang, SF Wong, MC Park Information Development 31 (3), 258-269, 2015 | 53 | 2015 |
Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency J Lee, D Lee, J Moon, MC Park Information Technology and Management 14, 43-57, 2013 | 50 | 2013 |
Technological-level evaluation using patent statistics: model and application in mobile communications I Cho, M Park Cluster Computing 18, 259-268, 2015 | 40 | 2015 |
Privacy concerns and benefits in SaaS adoption by individual users: A trade-off approach JPG Gashami, Y Chang, JJ Rho, MC Park Information Development 32 (4), 837-852, 2016 | 38 | 2016 |