作者
Mohammadhossein Ghahramani, MengChu Zhou, Chi Tin Hon, Gang Wang
发表日期
2018/3/27
研讨会论文
2018 IEEE 15th International Conference on Networking, Sensing and Control (ICNSC)
页码范围
1-6
出版商
IEEE
简介
Telecommunication data has provided new opportunities for both businesses and academia to analyze subscribers' behavioral patterns. Recently, there have been many changes in this industry, i.e., lessening of market regulations/restrictions in exchange for greater participation. New services, emerging technologies, and competitive offerings are factors causing customers to move to different companies. In this work, we intend to develop a logistic regression model tailored for a telecommunication company in Macau by forecasting potential subscribers intending to leave their current services. To implement such prediction we should assign a probability value to subscribers, based on a relationship between customers' historical data and their future behavioral pattern. Then customers with the highest propensity to leave can receive various marketing offers. To improve the analysis result we have utilized a …
引用总数
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M Ghahramani, MC Zhou, CT Hon, G Wang - 2018 IEEE 15th International Conference on …, 2018