Programmatic advertising: An exegesis of consumer concerns

A Samuel, GRT White, R Thomas, P Jones - Computers in Human Behavior, 2021 - Elsevier
Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Programmatic advertising: An exegesis of consumer concerns

A Samuel, GRT White, R Thomas… - Computers in Human …, 2021 - research.aston.ac.uk
Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Programmatic advertising: An exegesis of consumer concerns

A Samuel, GRT White, R Thomas… - Computers in Human …, 2021 - cronfa.swan.ac.uk
Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Programmatic advertising: an exegesis of consumer concerns

A Samuel, G White, R Thomas… - Computers in Human …, 2021 - orca.cardiff.ac.uk
Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

[HTML][HTML] Programmatic advertising: An exegesis of consumer concerns

A Samuel, GRT White, R Thomas… - Computers in Human …, 2021 - cronfa.swan.ac.uk
Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …