New advertising formats: How persuasion knowledge affects consumer responses

P De Pelsmacker, PC Neijens - Journal of Marketing …, 2012 - Taylor & Francis
The impact of traditional advertising is decreasing, making traditional mass media channels
less attractive for advertisers to invest in. The 30-second ad is increasingly replaced by …
被引用次数：59 相关文章

[引用][C] New advertising formats: how persuasion knowledge affects consumer responses

P De Pelsmacker, PC Neijens - Journal of marketing …, 2012 - repository.uantwerpen.be
New advertising formats : how persuasion knowledge affects consumer responses -
Institutional Repository University of Antwerp Publication Title New advertising formats …

[引用][C] New advertising formats: how persuasion knowledge affects consumer responses

P de Pelsmacker, PC Neijens - Journal of Marketing …, 2012 - dare.uva.nl
New advertising formats: how persuasion knowledge affects consumer responses University of
Amsterdam University of Amsterdam UvA Terms of use Contact UvA-DARE (Digital Academic …

[引用][C] New advertising formats: how persuasion knowledge affects consumer responses

P de Pelsmacker, PC Neijens - Journal of Marketing …, 2012 - dare.uva.nl
New advertising formats: how persuasion knowledge affects consumer responses University of
Amsterdam University of Amsterdam UvA Terms of use Contact UvA-DARE (Digital Academic …