… ) concur and state that the PA industry is now facing a period of inhibiting uncertainty and
this prompts the aim of this research which is to explore PA's trajectory along the hype cycle. …

… ongoing conflict in programmatic advertising. 2 Programmatic Advertising in the Hype Cycle
Like every other new technology programmatic advertising follows a traditional hype cycle. …

… Since the perspectives of the technology are to be worked out within this thesis, the hype
cycle of the US market research company Gartner can be used for this. The Hype Cycle model …

… and conceptual framework of programmatic advertising and explores how the programmatic
advertising as an important tool will help the advertisers and ad agencies in developing …

… Programmatic advertising is a nascent and rapidly growing … theory to deconstruct programmatic
advertising's inherent tensions as … The automation of personalized advertising appears …

… The discussion of fake news, however, highlights that brand advertisers have a need for
subjectivity in online advertising placement and distribution that our current programmatic …

… The first question you might be asking about Programmatic Advertising … The value
Programmatic Advertising brings to those … Last and most crucially, Programmatic Advertising …

… distinguish the type of advertisements or the purchase … ads by comparing them with 216
non-dynamic, manually created product ads both in Facebook Ads Manager and in Google Ads…

… Technology has changed the ways of communication, social relations and consumption;
from programmatic advertising, which is global because it uses Communication Networks, …

… Digital advertising enables retailers to rely on large volumes of data on consumers and …
-aware advertisements. One recent example of such advertisements is programmatic advertising (…