Purpose Digital advertising enables retailers to rely on large volumes of data on consumers
and even leverage artificial intelligence (AI) to target consumers online with personalised …

Digital advertising is experiencing a disruptive, industry-transforming shift. Everything–from
how companies and brands target consumers, record their preferences and behavior …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

ADVERTISEMENTS JUST AREN'T ADVERTISEMENTS ANYMORE sources of revenue,
many publications have shifted from selling advertisements to also selling editorial control …

Internet advertising is rapidly emerging as a key strategic tool in the battle for online
customers. Managerial attention is increasingly shifting to online advertising as a viable …

In light of the critical role of price information in consumers' decision making, this study
investigates the effect of price rank on consumers' responses to product list advertising …

Since the appearance of the first banner ad, online advertising has evolved significantly and
now accounts for a substantial portion of all advertising spending. As online advertising tools …

Purpose Despite the tremendous advancement of information technology worldwide, a few
attempts have been made to uncover the effectiveness of paid internet advertising (PIA) on …

Advertising's role in society has long been the subject of debate. As has been mentioned in
this space previously, a school of thought often voiced by critics of advertising has been the …

Artificial intelligence in programmatic advertising constitutes fertile grounds for marketing
communication with tremendous opportunities. Yet, despite its touted benefits, contemporary …