Programmatic advertising is a large scale, real-time bidding process, whereby ads are
automatically assigned to available spaces across types of media and geographic regions …

Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Online advertising practices have outpaced critical advertising studies due to the changes
brought by an online environment characterized by ubiquitous surveillance (tracking …

Today social life is increasingly lived in a digitally saturated world in which everyday
activities and consumption practices increasingly occur in and through digital platforms (van …

Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying
processes. Due in no small part to the emergence of digital media, consumer choices have …

Many consumers encounter and interact with digital artifacts and services on a daily basis,
either willingly or unwillingly. This paper conceptualizes consumer online behaviors into …

This chapter assesses programmatic advertising. Programmatic advertising is characterised
by sensitivity to time, location, interests and the ability to reach individuals across a variety of …

Digital advertising's cultural surround is algorithmically tuned. The popular narrative about
digital advertising is that it is hyper-targeted and customized. In this article, we argue that …

A user's online action is often followed, around a second later, by ads being shown to
her/him. Much happens in that second, including near-instantaneous auctions (sometimes …

Digital technologies are reconfiguring organizations and their environments. Activities are
increasingly distributed across fields and coordinated by data, algorithms and machines …