Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development
The different roles of users in new product development (NPD) have been extensively
described. Currently online idea crowdsourcing, via long-term open idea calls, is …
described. Currently online idea crowdsourcing, via long-term open idea calls, is …
Crowdsourcing new product ideas over time: An analysis of the Dell IdeaStorm community
BL Bayus - Management science, 2013 - pubsonline.informs.org
Several organizations have developed ongoing crowdsourcing communities that repeatedly
collect ideas for new products and services from a large, dispersed “crowd” of nonexperts …
collect ideas for new products and services from a large, dispersed “crowd” of nonexperts …
Identifying new product ideas: waiting for the wisdom of the crowd or screening ideas in real time
Crowdsourcing ideas from consumers can enrich idea input in new product development.
After a decade of initiatives (eg, Starbucks' MyStarbucksIdea, Dell's IdeaStorm), the …
After a decade of initiatives (eg, Starbucks' MyStarbucksIdea, Dell's IdeaStorm), the …
The value of crowdsourcing: can users really compete with professionals in generating new product ideas?
MK Poetz, M Schreier - Journal of product innovation …, 2012 - Wiley Online Library
Generating ideas for new products used to be the exclusive domain of marketers, engineers,
and/or designers. Users have only recently been recognized as an alternative source of new …
and/or designers. Users have only recently been recognized as an alternative source of new …
User idea implementation in open innovation communities: Evidence from a new product development crowdsourcing community
In collaborative crowdsourcing communities for open innovation, users generate and submit
ideas as idea co‐creators. Firms then select and implement valuable ideas for new product …
ideas as idea co‐creators. Firms then select and implement valuable ideas for new product …
Crowdsourcing new product ideas under consumer learning
We propose a dynamic structural model that illuminates the economic mechanisms shaping
individual behavior and outcomes on crowdsourced ideation platforms. We estimate the …
individual behavior and outcomes on crowdsourced ideation platforms. We estimate the …
Ideator expertise and cocreator inputs in crowdsourcing‐based new product development
Crowdsourcing‐based new product development (NPD) involves consumers in contributing
ideas as ideators in the ideation phase, and providing inputs as cocreators in self‐selected …
ideas as ideators in the ideation phase, and providing inputs as cocreators in self‐selected …
[PDF][PDF] The promise of idea crowdsourcing–benefits, contexts, limitations
Idea crowdsourcing has become a hype term associated with unrealistic expectations for
innovation and unclear understanding of its requirements and challenges. This paper …
innovation and unclear understanding of its requirements and challenges. This paper …
Generating ideas on online platforms: A case study of “My Starbucks Idea”
The objective of this study is to explore the factors that are keys for an idea to be
implemented on an online crowdsourcing platform. A data set of 320 implemented ideas …
implemented on an online crowdsourcing platform. A data set of 320 implemented ideas …
Managerial perspectives on crowdsourcing in the new product development process
One way organizations have sought to improve the new product development (NPD)
process is to leverage the wisdom of crowds by reaching out to different communities for …
process is to leverage the wisdom of crowds by reaching out to different communities for …