Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
S Roy, YLR Moorthi - Journal of Research in Interactive Marketing, 2017 - emerald.com
Purpose The purpose of this study is to draw concepts from marketing and information
systems research and integrate them in the context of M-commerce. The authors develop a …
systems research and integrate them in the context of M-commerce. The authors develop a …
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
S Roy, YLR Moorthi - Journal of Research in Interactive Marketing, 2017 - emerald.com
Purpose The purpose of this study is to draw concepts from marketing and information
systems research and integrate them in the context of M-commerce. The authors develop a …
systems research and integrate them in the context of M-commerce. The authors develop a …
Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy
S Roy, YLR Moorthi - 2017 - repository.iimb.ac.in
Purpose: The purpose of this study is to draw concepts from marketing and information
systems research and integrate them in the context of M-commerce. The authors develop a …
systems research and integrate them in the context of M-commerce. The authors develop a …