How does convenience drive consumers' webrooming intention?
A Shankar - International Journal of Bank Marketing, 2021 - emerald.com
Purpose The aim of this study is to evaluate the impact of convenience on banking
consumers' webrooming intention. To fulfil this objective, this study empirically investigates …
consumers' webrooming intention. To fulfil this objective, this study empirically investigates …
[引用][C] How does convenience drive consumers' webrooming intention?
A Shankar - The International Journal of Bank Marketing, 2021 - ingentaconnect.com
PurposeThe aim of this study is to evaluate the impact of convenience on banking
consumers' webrooming intention. To fulfil this objective, this study empirically investigates …
consumers' webrooming intention. To fulfil this objective, this study empirically investigates …