… Thus, we investigate privacy as a moderator between … perceived usefulness or PU and
perceived ease of use or PEU) that subsequently affects M-commerce adoption and is moderated …

… Drawing upon prior research on Internet information privacy concerns, this study examines
the effects of perceived ubiquity on consumers’ acceptance of mobile advertising. We …

… lack of transaction security, personal privacy, and trust in the … moderating role of habit on
the relationship between ubiquity … to focus on the perceived level of ubiquity and try to improve …

… norms and 5G privacy, speed, and ubiquity influence attitude toward 5G, … of perceived
usefulness results in an improved consumer attitude toward 5G; thus, a level of perceived ubiquity …

… that the perceived security of the mobile payment could be a function of the perceived privacy
risk, ubiquity (… As a result, we consider the moderating role of information sensitivity and …

… because privacy is perceived to be of much less concern when emergencies are expected.
In short, we hypothesize that context will moderate the effect of personalization on privacy …

… The ubiquity of digital devices facilitates instantaneous information access and … , and video
capability, and mobile devices are often perceived as miniature versions of online devices. …

… impact upon perceived ease of use and perceived privacy risk. … of experience, namely the
moderating effect of cognitive and … intelligence, perceived convenience and perceived privacy …

… deterrents – perceived risk (financial risk and performance risk) and perceived cost – as
antecedents of perceived value across developing countries. The moderating role of consumer …

… As a type of eHealth, mHealth has many advantages over eHealth due to the characteristics
of mobile devices, such as portability, mobility and ubiquity, which enables more …