Strategies for leveraging big data and analytics for business development: a comprehensive review across sectors

NA Ochuba, OO Amoo, ES Okafor, O Akinrinola… - Computer Science & IT …, 2024 - fepbl.com
In today's data-driven world, the ability to effectively leverage big data and analytics has
become a key driver of business development across sectors. This comprehensive review …

Big data analytics: a literature review

D Chong, H Shi - Journal of Management Analytics, 2015 - Taylor & Francis
With more and more data generated, it has become a big challenge for traditional
architectures and infrastructures to process large amounts of data within an acceptable time …

Creating strategic business value from big data analytics: A research framework

V Grover, RHL Chiang, TP Liang… - Journal of management …, 2018 - Taylor & Francis
Despite the publicity regarding big data and analytics (BDA), the success rate of these
projects and strategic value created from them are unclear. Most literature on BDA focuses …

Big data and business analytics: Trends, platforms, success factors and applications

IA Ajah, HF Nweke - Big data and cognitive computing, 2019 - mdpi.com
Big data and business analytics are trends that are positively impacting the business world.
Past researches show that data generated in the modern world is huge and growing …

[HTML][HTML] Impact of big data on innovation, competitive advantage, productivity, and decision making: literature review

NU Shahid, NJ Sheikh - Open Journal of Business and Management, 2021 - scirp.org
Advances in the field of technology enabled individuals and businesses to collect large
amounts of data (structured and unstructured) from various sources like never before. Data …

AI-DRIVEN BIG DATA ANALYTICS: UNVEILING INSIGHTS FOR BUSINESS ADVANCEMENT

K Allam, A Rodwal - EPH-International Journal of Science And …, 2023 - ephijse.com
In the contemporary business landscape, the proliferation of data has surged to
unprecedented levels, presenting both an opportunity and a challenge for enterprises …

[PDF][PDF] Review on big data & analytics–concepts, philosophy, process and applications

K Venkatram, MA Geetha - Cybernetics and Information …, 2017 - intapi.sciendo.com
Big Data analytics has been the main focus in all the industries today. It is not overstating
that if an enterprise is not using Big Data analytics, it will be a stray and incompetent in their …

Leveraging big data and business analytics [Guest editors' introduction]

S Mithas, MR Lee, S Earley, S Murugesan… - IT …, 2013 - ieeexplore.ieee.org
Big data projects and programs provide tremendous opportunity for organizations looking to
transform their operations, innovate in their markets, and better serve their customers; …

Big data analytics: applications, prospects and challenges

K Vassakis, E Petrakis, I Kopanakis - Mobile big data: A roadmap from …, 2018 - Springer
In the era of the fourth industrial revolution (Industry 4.0), big data has major impact on
businesses, since the revolution of networks, platforms, people and digital technology have …

Business analytics in the context of big data: A roadmap for research

G Phillips-Wren, LS Iyer, U Kulkarni… - Communications of the …, 2015 - aisel.aisnet.org
This paper builds on academic and industry discussions from the 2012 and 2013 pre-ICIS
events: BI Congress III and the Special Interest Group on Decision Support Systems …