Not much research has been done to understand how consumers react to wearable
technologies that mix virtual and real worlds in glasses-like wearable devices. Drawing up …

Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of
wearable technology devices called Augmented Reality Smart Glasses that might …

Smart glasses are a new family of technological devices that share several characteristics
with conventional eyeglasses. Yet, little is known about how individuals process them …

Integrating virtual objects into the physical world is about to become real. Augmented reality
smart glasses (ARSG), such as Microsoft HoloLens and other head‐mounted displays, allow …

Recent market studies reveal that augmented reality (AR) devices, such as smart glasses,
will substantially influence the media landscape. Yet, little is known about the intended …

Recent market research forecasts predict that a new form of wearable devices will soon
influence the media landscape: Augmented Reality Smart Glasses. While prior research …

Facebook, Google and many other established players' future will encompass a new media
format—Virtual Reality (VR)—that require novel devices such as VR glasses. While market …

Augmented reality smart glasses are a major trend in retailing. However, little is known
about the factors that drive customers' acceptance of these wearables as a channel in …

Wearable technologies have become a reality already. Their impact in some fields has
already been seen. We explore the factors which are important and help the adoption of …

The development of virtual reality (VR) glasses such as the Oculus Rift has made VR
technologies available to the mass market. The rapid diffusion of VR glasses holds the …