Despite the publicity regarding big data and analytics (BDA), the success rate of these
projects and strategic value created from them are unclear. Most literature on BDA focuses …

With big data growing rapidly in importance over the past few years, academics and
practitioners have been considering the means through which they can incorporate the shifts …

Although big data analytics (BDA) is considered the next “frontier” in data science by
creating potential business opportunities, the way to extract those opportunities is unclear …

Abstract Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to
transform how firms manage and enhance high value businesses performance. The …

In today's data-driven world, the ability to effectively leverage big data and analytics has
become a key driver of business development across sectors. This comprehensive review …

As organizations strive to achieve a competitive edge over their rivals, big data and business
analytics are now playing an increasingly important role in realizing performance gains [1] …

Purpose Big data analytics (BDA) is becoming a strategic tool to harness data to achieve
business efficiencies. While business-to-customer organizations have adopted BDA, its …

Big Data (BD), with their potential to ascertain valued insights for enhanced decision-making
process, have recently attracted substantial interest from both academics and practitioners …

Big data has been considered to be a breakthrough technological development over recent
years. Notwithstanding, we have as yet limited understanding of how organizations translate …

Abstract Big Data Analytics (BDA) is increasingly becoming a trending practice that
generates an enormous amount of data and provides a new opportunity that is helpful in …