Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion
In this paper we investigate consumers' emotional responses to food packaging. More
specifically, we use self-report and physiological measures to jointly assess emotional
responses to three typical food packaging elements: colours (low-wavelength vs. high-
wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of
120 participants was exposed to mock package design concepts of chocolate blocks. The
results suggest that images generate an emotional response that can be measured by both …
specifically, we use self-report and physiological measures to jointly assess emotional
responses to three typical food packaging elements: colours (low-wavelength vs. high-
wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of
120 participants was exposed to mock package design concepts of chocolate blocks. The
results suggest that images generate an emotional response that can be measured by both …
Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion.
XWL Liao XinWei [Liao, AM Corsi, P Chrysochou… - 2015 - cabidigitallibrary.org
In this paper we investigate consumers' emotional responses to food packaging. More
specifically, we use self-report and physiological measures to jointly assess emotional
responses to three typical food packaging elements: colours (low-wavelength vs. high-
wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of
120 participants was exposed to mock package design concepts of chocolate blocks. The
results suggest that images generate an emotional response that can be measured by both …
specifically, we use self-report and physiological measures to jointly assess emotional
responses to three typical food packaging elements: colours (low-wavelength vs. high-
wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of
120 participants was exposed to mock package design concepts of chocolate blocks. The
results suggest that images generate an emotional response that can be measured by both …
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