Recent literature on institutional theory is replete with calls for greater use of experimental designs to explore the micro-foundations of institutions (Bitektine, 2011; Green, 2004; Kennedy and Fiss, 2009). Well-conceived and-developed experiments can enable institutional theory scholars not only to scrutinize difficult-to-isolate relationships (David and Bitektine, 2009), but also to explore institutions as multilevel processes that form the foundation of organizational life (Thornton et al., 2012). Nevertheless, experimental methods have yet to occupy their due place in the toolkit of institutional researchers.