Integrating AI into business processes and corporate strategies to enhance customer value

B Leavy - Strategy & Leadership, 2023 - emerald.com
B Leavy
Strategy & Leadership, 2023emerald.com
Purpose This is a thought-leadership interview with digital-era experts Thomas Davenport
and Nitin Mittal on the strategic desirability and implications for legacy companies on being
fully committed to becoming AI-driven businesses. Design/methodology/approach An
interview with thought-leaders in the area of digital strategy. Findings The interview explains
what it means to be an AI-driven company and how to manage the kind of transformation
that legacy will need to go through to become AI-fueled leaders in their sector …
Purpose
This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses.
Design/methodology/approach
An interview with thought-leaders in the area of digital strategy.
Findings
The interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector.
Originality/value
The main value is the direct dialog with digital-era experts on their latest research insights.
Emerald Insight
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