Mode choice for commuting and leisure: A matter of lifestyle?
Based on the first edition (2016) of the Swiss Houshold Energy Demand Survey we
investigate the effect of Otte's top-down, lifestyle-based segmentation approach [1] on the
mode choice for commuting and leisure. Results of a multinomial logit show that Otte's
lifestyles have a significant effect on the mode choice for both commuting and leisure when
controlled for income, education, age and gender. This implies that Otte's top-down, lifestyle-
based segmentation approach can be applied for identification of target groups and …
investigate the effect of Otte's top-down, lifestyle-based segmentation approach [1] on the
mode choice for commuting and leisure. Results of a multinomial logit show that Otte's
lifestyles have a significant effect on the mode choice for both commuting and leisure when
controlled for income, education, age and gender. This implies that Otte's top-down, lifestyle-
based segmentation approach can be applied for identification of target groups and …
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