There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field
of sensory marketing has developed which explores the role of the senses in consumer
behavior. In psychology, the dominant computer metaphor of information processing has
been challenged by researchers demonstrating various manners in which mental activity is
grounded in sensory experience. These findings are arduous to explain using the amodal …