We provide an overview of social network analysis focusing on network advantage as a lens
that touches on much of the area. For reasons of good data and abundant research, we
draw heavily on studies of people in organizations. Advantage is traced to network structure
as a proxy for the distribution of variably sticky information in a population. The network
around a person indicates the person's access and control in the distribution. Advantage is a
function of information breadth, timing, and arbitrage. Advantage is manifest in higher odds …