Extending research by Stephanie Wilson (2003), who investigated the effects of music on
perceived atmosphere and purchase intention in a restaurant, using four musical styles
(jazz, popular, easy listening and classical) and no music, were played in a restaurant over
two consecutive weeks, is closely related to the present study which also investigated the
effects of music on customer behaviour and satisfaction. In the study of Stephanie Wilson,
results indicated that different types of music had different effects on perceived atmosphere …

… The primary goal of this research is to examine the attitudes and the preferences of
customers’ retail stores. More specifically, the aim of this study is to examine the important
role that background music plays in the customers’ attitudes and their consumering
behaviour, in the retail stores of Larissa, Greece. In addition, an effort will be carried out in
order to investigate how the different types of … The main objectives of the research
conducted were to: (1) Test customer buying behaviour under the influence of music (2) …