Integrated, high quality, and accessible transit systems are essential for attracting travelers
to shift from private to public. This change in personal behavior is desired in order to reduce
congestion and air pollutant emissions in city centers. This paper focuses on evaluating the
impact of fare integration on transit ridership and travel behavior, using the city of Haifa,
Israel, as a case study. The city's new, integrated, fare policy changed the historically
complex per-boarding system to a simple five-zone fare system with free transfers, reducing …