Twitter Social Network Interaction As Customer Engagement In Competition For E-Commerce E-Health Performance In Indonesia

AN Navisha, R Ambarwati, M Hariasih - Jurnal Manajerial, 2023 - journal.umg.ac.id
Background–The presence of e-commerce e-health is a societal solution to health needs in
the era pandemic. Social distancing rules cause considerable restrictions on community
socialization, so they use social media alternatives to share experiences. That matter causes
customers to talk about the performance of digital e-health services and create consumer
engagement. Public opinion and ratings on social media become data information analyzed
to improve service quality. Aim–This study aims to identify customer conversations on Twitter …

Twitter Social Network Interaction as Customer Engagement in Competition for E-Commerce E-Health Performance in Indonesia: Jaringan Interaksi Twitter Sebagai …

AN Navisha, RA Sukmono - archive.umsida.ac.id
The presence of e-commerce e-health is a societal solution health needs in the era
pandemic. Social distancing rules cause considerable restrictions on community
socialization, and social media alternatives to share experiences. Public opinion and ratings
on social media data were analyzed to improve service quality. This study aims to identify
customer conversations on Twitter about e-health performance and compare results
networks in Indonesia. The research method in this study is the Social Network Analysis …
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