Electric micromobility is a promising part of the transition towards more sustainable and ecologic transportation systems – especially as a complement to public transportation on the last mile. However, so far adoption of such services is still not ideal, especially in rural areas. By means of a quantitative study with 137 users, our work-in-progress paper investigates user acceptance in urban and rural areas. Based on a structural equation model, our research shows that rural municipalities and providers should especially consider aspects that address the performance expectation and the perceived collective environmental impact of potential users, as these have been found to be especially relevant for the intention to use. Our study thus contributes to the theoretical understanding of e-micromobility, which has so far been mostly investigated in urban areas.