… The process of digital transformation through digital marketing tool adoption is decisive for
SMEs’ economic development. It may lead to an increase in revenues, may contribute to the …

… media technology to formulate digital marketing strategy improving organizational agility. …
influences of innovation adoption of social media technology on digital marketing strategy in …

… In a systematic review of the surrounding literature, it is evident that social media has been
widely adopted for marketing [85]. Social media is now everywhere and has taken on greater …

… The widespread adoption of digital marketing techniques, including social … ‘digital marketing
skills’ is used in this research to refer to the knowledge and awareness of digital marketing …

… sorted to digital marketing and if so, how does digital marketing increases value for them. …
the adoption of digital marketing through the use of social media as a marketing platform …

… The increased adoption of digital marketing also implies a significant programme of change
that needs to be managed. New objectives need to be set, new communications strategies …

… The COVID-19 pandemic has accelerated the adoption of these practices as firms use digital
interactions to survive. With a large number of buyers moving from work-on-site to work-from…

… of digital marketing … study by adopting the qualitative approach through an in-depth
interview. Findings: The results of the study concluded that the main direction of digital marketing …

… study finds that digital marketing is one modern evolution platforms in marketing activities
that … Adoption of digital sales force automation tools in supply chai: Customers acceptance of …

… small and medium sized wineries in adopting digital marketing strategies. In detail, we aim
at identifying the factors acting as drivers or barriers to the adoption of digital tools. The paper …