… digital marketing adoption intention. This study examines the entrepreneurs’ perspective on
initiation, acceptance, adoption decision and implementation of digital marketing … adoption …

… the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a
… This helped to unravel 14 critical success factors influencing the adoption of DMD by micro-…

… This paper aims to explore Youth’s attitudes towards digital marketing utility … adopted
together with three new variables from the reasoned action theory and the 5S Internet marketing …

… industry have not fully adopted social media as a digital marketing platform. The … adoption
of social media as a digital marketing platform by SMEs in the retail sector. The study adopted …

… well the implementation of digital marketing in Smart City Mobile … digital marketing strategy
through Smart City Mobile Apps is already satisfying. It can be seen from the value of adoption …

… not see the adoption of digital marketing technology (DMT) … adoption and usage. Hence,
there is a need for a thorough exploration of the factors that shape the value of digital marketing …

… This section will present the findings of previous research on digital marketing adoption,
digital transformation, and innovation ecosystem readiness factors that can improve the …

… marketing messages. The purpose of this study is to describe the impact of adopting digital
… The result suggests that the adoption of digital marketing has increased during the COVID-…

… rapidly evolving digital marketing ecosystem is essential. Engagement with consumers and
M-technologies is one of the most significant aspects of the digital marketing environment. …

… digital marketing adoption intention of Indian start-ups. The aim of this study is to understand
the use of digital marketing … the start-ups, digital marketing, and its role in marketing of small …