… seems to embrace augmented and virtual reality as it’s natural progression, therefore,
technology along with development and adoption of specific organizational capabilities and …

… Having set out the theoretical lens and research perspectives and identified a gap in the
marketing literature, in terms of older consumers’ use and adoption of digital technologies, we …

… implementation of their firm’s adopted strategy. … digital marketing tactics, we see that content
marketing and search engine optimization are by far the most valued digital marketing tactics…

… the norms or non-traditional marketing efforts. The intense competitive landscape … digital
marketing adoption in this study is also the dynamic capability. The adoption of digital marketing…

… This study identifies the use of digital marketing practices and its impact on SMEs. … into
how digital marketing has evolved over the period of time and how SMEs are adopting it for their …

… it belongs to, and the classification of the article based on the perspective of analysis of
SMEs on digital marketing and data science (namely, adoption, control and improvement). …

… the marketing performance of SMEs with the adoption of different forms of technology, and
there will be a discussion on other elements of digital marketing … to adopting digital marketing …

… This study aims to analyze digital marketing adoption among … It succeeded in pushing
business owners into adopting new … substantial increase in digital marketing adoption during the …

… to prove ROI as their top concern about adopting digital marketing tactics and programs. [5] …
digital marketing strategies and platforms and even anticipates larger digital marketing …

… and possibility of adopting digital marketing for specific … the extent of adopting digital
marketing practices to support … in their performances when adapting digital marketing tools. …